Job details
Job type full-time
Full job description
Goguardian is on a mission to transform education by helping to protect students in the digital space from harmful and distracting content and supporting their mental healthWe partner with schools to identify learning patterns and maximize the academic potential of every studentWith goguardian, educators can engage students with more effective resources while also promoting online accessibility in the most applicable way for their school population.
While this job posting uses `el segundo, ca` as the location, please note this role is currently being recruited for remote work or reporting to headquarters if within commuting distance.
We’re looking for a brilliant social media manager to develop campaigns and content to drive awareness, grow and engage our followers, and help convert them into leads, customers, and active fans and promoters of our companyThis position has a high degree of creative license and visibility, and it requires abilities in multiple areas, including social media marketing, content creation, and relationship managementYou should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.are you the friend who explains the latest memes? were you one of the first to sign up for tiktok? do you love engaging in the comments section of a reality show’s instagram? are you passionate about the power of social media to do good? do you want to help make a difference for educators and students? we’re looking for you!
*
*please provide examples of social media work that you’ve done or worked on or accounts you have managed**
What you`ll do
Build, manage, and grow the company’s social media profiles and presence, including facebook, twitter, linkedin, instagram, youtube, and pinterest
Strategize, brainstorm, and collaborate with creative team members to create shareable content appropriate for specific networks to drive engagement, audience growth, and key ctas
Run regular social promotions and campaigns and track their success
Drive consistent, relevant traffic and leads from our social network presence
Explore new ways to engage and new social networks to reach our target buyers
Develop a deep understanding of what interests educators through listening and research, and translate that understanding into content strategies that appeal to their diverse concerns
Listen to and engage in relevant social discussion about our company, competitors, and/or industry, with existing customers and potential customers
Work cross departmentally to weave strategies and initiatives from the product, customer success, and sales teams across social channels
Bring communications planning alive by mapping quarterly and year long strategies around integrated media channels and platforms and timed to coincide with major events
Report performance metrics and share trends and commentary from the industry
Who you are
Ba/bs degree or equivalent work experience.
Excellent written and verbal communication skills, with strong attention to detail
Creative thinker, with an ability to use both data and intuition to inform decisions
High sense of urgency, flexible, and prepared to operate in a fast-paced environment
3-5 years professional experience as social media marketer, including:
A command of each network and its key features
Experience working in a highly-responsive social media environment
An understanding of tone and brand voice
Experience working with an escalation process for triaging issues or difficult conversations
Skill drafting nuanced copy related to sensitive subjects, incorporating brand messaging where appropriate
Experience working on large brands, experiential programs, and content calendar creation is preferred
A desire to be a part of inclusive, purpose-driven brand or organization
Bonus: has worked in the education or edtech space previously, knows and understands the industry
Bonus: agency or multi-brand experience
What we offer
A varied and challenging role in a multinational and highly innovative company
A robust benefits package including health insurance, 401(k) retirement savings plan with company match, employee stock option plan, paid parental leave, 13 paid company holidays, and much more
Development and further training opportunities for shaping and realizing your career goals
Exceptional colleagues with a passion for edtech
Goguardian is an equal opportunity employer and makes employment decisions on the basis of merit and business needsGoguardian does not discriminate against employees, applicants, interns or volunteers on the basis of race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, pregnancy, marital status, sex, age, sexual orientation, military and veteran status, registered domestic partner status, genetic information, gender, gender identity, gender expression, or any other characteristic protected by applicable law.
#li-remote
#bi-remote
Job type: full-time
Work location: multiple locations
