Job details
Job type full-time
Full job description
Gopuff is seeking a talented creative strategist to join our growth teamThe ideal candidate should have a strong background developing and managing creative campaigns for performance advertisersIn this role, you will work closely with the growth team channel specialists, media planners and creative producers to develop insight & performance driven creative assets and measurement testing frameworks across paid acquisition channelsThis position will play a large part in the success of our acquisition efforts, requiring that you apply existing knowledge to ensure our campaigns are optimized to drive user acquisitionSuccess in this role requires a strong bias for action and the ability to consistently perform at the highest levelHaving a strong analytical, creative and insight-driven foundation is required.
Responsibilities:
Work between platform managers to translate performance insights into actionable measurement frameworks
Collaborate with creative team consisting of copywriters, designers and project managers to effectively plan out asset concepts & creation based on key strategies, learnings & insights optimized for performance channels (social, video, programmatic)
Ensure assets adhere to both platform and brand guidelines across copy, imagery, layout, message and cta to maximize direct response objectives
Build out and manage testing framework to further optimize creative assets for performance driven kpis
Partner with internal data analytics team to monitor performance of both ongoing campaigns and specific a/b tests to ensure actionable creative learnings are captured
Participate in discussions with platform teams (facebook, snapchat, google, twitter + programmatic) to stay on top of creative best practices, platform evolutions and testing opportunities
Take part in a strong culture of rapid experimentation, measurement and iteration on the marketing team
Work closely with media strategy, growth marketing, paid & organic social media channel managers, brand & creative teams
Preferred qualifications:
3+ years of creative development & strategy experience
Strong analytical approach to marketingSolid understanding of measurement and general data analysis
Experience with creative best practices across paid performance channels including facebook, snapchat, google, twitter + programmatic
Proficient in excel and other data analysis tools
Excellent oral and written communication skills
Understanding of direct marketing principles and best practices
Relentlessly high standards and a high attention to detail
The only predictable thing about life is that it’s wildly unpredictableThat’s where we come inWhen life does what it does best, customers turn to gopuff to deliver their everyday essentials, and to get through their day & night, work day and weekendWe’re assembling a team of thinkers, dreamers & risk-takers...the kind of people who know the value of peace of mind in an unpredictable world(and people who love snacks.) like what you’re hearing? welcome to gopuff.
The gopuff fam is committed to an inclusive workplace that does not discriminate on the basis of race, ethnicity, nationality, religion, age, marital status, physical or mental disability, sexual orientation, gender, gender identity, or any other protected characteristic or statusWe believe in diversity and encourage any qualified individual to applyWe are an eeo employer.
