Job details
Job type full-time
Full job description
Goodrx is america’s healthcare marketplaceEach month, 20 million people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $30 billion since 2011We provide prescription discounts that are accepted at more than 70,000 pharmacies in the u.s., as well as telehealth services including doctor visits and lab testsOur services have been positively reviewed by good morning america, the new york times, nbc news, aarp, and many others.
Our goal is to help americans find convenient and affordable healthcareWe offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all americans.
We’re committed to growing and empowering a more inclusive community within our company and industryThat’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectivesWe believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteriaGoodrx is committed to leveling the playing field, and we encourage women, people of color, those in the lgbtq+ communities, and veterans to apply for positions even if they don’t necessarily check every box outlined in the job descriptionPlease still get in touch - we’d love to connect and see if you could be good for the role!
Goodrx is seeking a director of lifecycle marketing to lead crm strategy and initiatives for business-to-business programs across goodrxReporting to the srDirector, crm & marketing automation, you will work with various stakeholders and cross-functional teams to develop and execute lifecycle marketing campaigns that will drive growth and retentionYou will also be a key stakeholder in shaping our b2b technical roadmap for crm.
Responsibilities
Lead the development of a holistic b2b crm strategy and execution of lifecycle messaging programs in partnership with b2b leads/stakeholders across goodrx.
Leverage a multi-channel approach to crm using email, push, in-app and sms messaging to drive key marketing results in support of business goals.
Manage and drive a prioritized calendar of crm initiatives to completion with various internal partners including creative, product marketing, bi, product, engineering, and data, as well as external vendors/agencies.
Work with technical and data teams to establish and align on a vision and roadmap to enable b2b messaging now and into the future.
Develop segmentation and targeting strategies for marketing campaigns and lifecycle flows.
Develop and manage testing calendar and communications that will ensure high testing velocity while not diminishing the user experience.
Conduct data-driven campaign analytics and make recommendations on change to tactics or strategy as applicableLead and assist with development of dashboards and ongoing reporting.
Ensure that marketing campaigns are being sent error free and implement new quality assurance processes as neededMonitor blacklists, unsubscribes, churn, deliverability and other related metrics to protect the health of the database.
Implement new tools and features as needed to improve effectiveness of marketing channels and development of internal documentation as needed.
Skills & qualifications
7+ years digital marketing experience with proven hands-on experience driving growth and retention via crm, email marketing and customer segmentationPush and in-app messaging experience are a plus.
3+ years in b2b marketing is required
Expertise and hands on experience with salesforce and salesforce marketing cloud is required
Experience with other crm and messaging automation platforms such as braze are a plus
Proven ability to manage and maintain strong cross-functional stakeholder relationships across multiple teams (product, bi, data, design, etc.) and an ability to coordinate timely feedback and approvals.
Strong analytical skills with proven ability to translate performance metrics into actionable insights.
Strong communication skills with an ability to communicate effectively across multiple levels of an organization
Experience in mobile app marketing is a plus
Goodrx is america`s healthcare marketplaceThe company offers the most comprehensive and accurate resource for affordable prescription medications in the u.s., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab testsSince 2011, americans with and without health insurance have saved $30 billion using goodrx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcareGoodrx is the #1 most downloaded medical app on the ios and android app storesFor more information, visit www.goodrx.com.
