Job details
Job type full-time
Full job description
This role can be remote anywhere in us, except montana
Join the graebel team to build or expand your new careerWe provide talent mobility and relocation solutions to global 1000 firms and their employeesWe pride ourselves on delivering exceptional customer service, and believe that happy and fulfilled employees make it happenThey innovate, take ownership of their work, and as a result, take great care of our internal and external clientsWe value truth, love and integrity where you help foster an environment of respect, honor, and caring for those that interact with usIf you are ready to make a career move, please get in touch with usWe are looking for exceptional people who want to make a difference in the world.
The product marketing manager is responsible for articulating the value proposition of graebel products and servicesBringing together market research, brand strategy and communications, this role helps design user experiences that bring the graebel brand promise to life and deliver exceptional experiences in a way that puts people first.
Required skills
Principal/essential duties and responsibilities:
Go-to-market planning
Develop messaging that communicates the vision and value of new products and differentiates graebel in the market.
Conduct voice of the customer research to understand pain points, opportunities and other insights that drive buyer selection and adoption.
Create customer journey maps and personas to identify opportunities for enhancement.
Perform competitive analysis and future trend analysis to guide decision-making.
Support management of client advisory members to help guide strategy, messaging and product roadmap.
Regularly consolidate research and analysis to present to senior leadership and key stakeholders.
Brand management & design
Lead product naming, visual design and messaging aligned with the broader graebel brand strategy.
Define and articulate the product value proposition based on competitive research.
Collaborate closely with teams across the enterprise, especially ux designers, it, operations and sales, to support and further the user experience strategy.
Coordinate intellectual property (trademarks, patents, etc.) with legal counsel to manage risk.
Marketing content & campaigns
Communicate the vision and value proposition of graebel products and services.
Develop sales assets, messaging and tools that help drive new and organic growth.
Lead internal and external product campaign launches, campaigns and events.
Coach sales, account management and other key stakeholders on selling particular products.
Create case studies that speak to client success stories.
Communications
Develop communications plans and assets to support new product development process, including stakeholder management, internal and external announcements and product updates.
Build executive presentations and talking points with senior leadership and product owners.
Coordinate closely with the learning & development team to ensure product training materials are clear and compelling.
Coordinate pr and internal communications assets.
Performs other related essential duties as assigned or requested.
Required skills:
Ability to read, analyze and interpret complex documents, professional journals and governmental regulations.
Ability to write complex reports, detailed business correspondence, policies and procedures.
Ability to give effective presentations to management and large groups.
Required experience
Required experience:
Educations: bachelor`s degree in related field: business administration, marketingSeven (7) years of relevant working experience acceptable in lieu of formal education.
Knowledge/experience: minimum of five (5) years of relevant experience
Anticipated salary and benefits summary - $77-80kComprehensive benefits package that includes: 401(k), health insurance (medical, dental, vision), employee assistance program, paid time off based on years of service, paid holidays per year, life insurance and disability coverage
Graebel companies, incIs an eeo/aa employer m/f/disabled/vet
