Job details
Job type full-time
Full job description
Grand canyon education (gce) is an educational service company that provides an array of support services in the post-secondary education sectorFormerly part of grand canyon university (gcu), gce still supports and works closely with gcuGce designs and develops educational programs for gcu and other traditional campus institutions, as well as online partner institutions at the undergraduate, graduate and doctoral levels.
Grand canyon education is a phoenix-based organization, but remote opportunities are available.
Position summary/purpose:
Responsible for collaborating with the digital content team to write and edit content for all university partner websitesAlso responsible for posting and updating and occasionally cleaning up outdated content.
Responsible for keeping information displayed on the sites fresh, informative and appealingThe “content strategy” is to create, write and manage content to achieve business goals and be a voice for gce clients.
Primary responsibilities /accountabilities/ essential functions:
1Assist with executing content marketing initiatives to drive website traffic and leads.
2Responsible for maintaining/enhancing university partner blogs, including content creation.
3May participate in client-facing meetings as needed to ensure effective understanding of the agreed upon content strategy ensuring that the strategy is doable.
4Review and edit copy for all university partner websites, taking into account both seo and digital content best practices, voice, style and layout and maintaining website copy documents to ensure all content is tracked and up to date.
5Responsible for all the university partner web content, including writing, editing, optimizing and organizing new and existing content.
6Maintain effective business relationships with university client(s), internal marketing partners, and other stakeholders.
7Collaborate with digital content marketing team to ensure all pages are optimized.
8Ensure defined brand strategy is applied in all published content.
9Other duties as assigned.
Equipment used and responsibility
Writing, editing and optimizing blogs and websites utilizing seo best practices
Ap style writing
Marketing analytics, roi metrics and earned value assessment
Microsoft office suite (word, outlook, project, excel, powerpoint, and publisher), project management software, cms, seo platforms
Supervisory responsibilities
May assist with overseeing student workers who update content for blogs; scheduling, coaching and reviewing and editing their content.
Experience/ education
Bachelor’s degree in marketing, writing, english, or public relations, communications or related fields
Minimum of two years’ experience developing content for web
Demonstrated experience writing, editing and optimizin
