Job details
Job type full-time
Full job description
About the role:
Email is a key marketing channel at newco, allowing us to directly communicate and engage with our 6mm members.
Our goal is to ensure that millions of eligible members are aware of, register for, and use newco’s product services for a better, more personalized, healthcare experience.
Do you believe in the power of email to engage your users?
Are you curious and want to test, learn and uncover drivers of performance?
Do you like striving for more from your email campaigns?
If so, we are seeking an email marketing manager to join the performance marketing team to manage and deploy emails through salesforce marketing cloud.
Responsibilities:
Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends
Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
Work with developers to program email creative
Program emails into sfmc
Manage and deploy a/b and multivariate tests
Measure results and optimize the nurture tracks for these segments to convert leads to customers
Work to minimize unsubscribes while increasing productivity of our email sends
Develop documentation and road maps for processes, a/b tests, and promotions that succeed through email
Collaborate cross functionally with product, creative and customer success teams
Develop ways to improve process efficiency while maintaining high standards for qa
About you:
Superb organization and detail-oriented; ability to manage multiple concurrent projects
Ability to effectively prioritize and execute tasks in a fast-paced environment
Strong attention to detail
Critical thinker with a problem-solving mindset
Curious and employ a test-and-learn methodology to uncover the drivers of performance
Look for opportunities to scale tools, resources and approaches to be operationally effective and efficient
Demonstrated ability to be a self-starter, who can work independently and proactively
Ability to flourish in a fast-paced start-up environment
High level of cross-functional and communication skills
Delight in being analytical and detail-focused
Passion for making a difference in the healthcare industry
Qualifications:
Minimum 5 years of email marketing experience
Hands-on experience with salesforce marketing cloud
Experience with b2b2c or d2c marketing
Knowledge of html/css to edit existing templates in partnership with email developer
Knowledge of email best practices, including subject lines, messaging, segmentation, and can-spam/anti-spam law, unsubscribe rates
#li-remote
About grand rounds health, doctor on demand and included health: grand rounds health, doctor on demand and included health merged in 2021 to form the first of its kind integrated virtual care company to raise the standard of healthcareOur personalized, longitudinal care services include primary care, specialty care, integrated behavioral health, everyday and urgent care, chronic condition management and prevention and 24/7 triageWe get members to the right care, at the right time through ongoing clinical navigation, expert medical opinions and care coordination.
Partnering with leading employers and health plans, we deliver unparalleled, end-to-end careOur combined nationwide practice of dedicated clinicians and innovative data science and technology platforms provide better care experiences, better member satisfaction, and better outcomes and cost savings for our nearly 100 million covered lives across commercial, medicare and medicaid.
Headquartered in san francisco, the combined company has been recognized as a 2020 ucsf digital health award winner for employer wellness and 2021 best workplaces in healthcare and biopharma™ by great place to work and fortuneLearn more at www.grandrounds.com and www.doctorondemand.com.
- grand rounds health is an equal opportunity employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local lawGrand rounds health considers all qualified applicants in accordance with the san francisco fair chance ordinance.
