Job details
Job type full-time
Full job description
Marketing engagement manager is an out-of-the-box thinker who will drive patient engagement, with a primary focus on nurturing new enterprise clients from implementation through their first year on our platformMarketing engagement manager is responsible for creating strategy that leads patients from the top of the funnel to conversion as a patient; an ability to work equal parts of “left brain, right brain,” with the ability to create impactful marketing campaigns, as well as execute and track initiatives that roll up to marketing kpi’s.
Responsibilities:
Manage marketing responsibilities related to new client implementations
Partner with the client success team to plan an execute marketing programs that drive year one engagement for new clients
Measure, track and report on client marketing activities, with the ability to pivot when initiatives are not performing
Work with clients to segment their population to drive initial adoption and on-going engagement
Develop new client educational decks and best practices as resource for new clients
Using our patient profiles, cohorts and brand persona’s, establish insights that will lead to actionable recommendations to drive engagement
Requirements:
Experience managing adoption, engagement and retention focused programs
Experience in leveraging multiple channels to execute and manage marketing campaigns
Strong understanding of marketing analytics
Ability to work with creative and technical teams
Innovate and assist with developing new processes while maintaining flexibility in an evolving environment
Excellent work ethic and problem-solving skills
Can handle pressure in a fast-paced environment
Self-starter with the ability to roll up your sleeves and get things done
Graduate of a marketing bs or masters degree program.
5-7 years of experience, with at least 3 years of digital marketing
Healthcare experience is a plus
Ability to remain seated in a stationary position for prolonged periods.
No heavy lifting is expected, though occasional exertion of about 20 lbsOf force (e.g., picking up and computer / laptops) may be required.
Good manual dexterity required to use common office equipment (e.g., computers, laptop, and mobile devices).
About grand rounds health, doctor on demand and included health: grand rounds health, doctor on demand and included health merged in 2021 to form the first of its kind integrated virtual care company to raise the standard of healthcareOur personalized, longitudinal care services include primary care, specialty care, integrated behavioral health, everyday and urgent care, chronic condition management and prevention and 24/7 triageWe get members to the right care, at the right time through ongoing clinical navigation, expert medical opinions and care coordination.
Partnering with leading employers and health plans, we deliver unparalleled, end-to-end careOur combined nationwide practice of dedicated clinicians and innovative data science and technology platforms provide better care experiences, better member satisfaction, and better outcomes and cost savings for our nearly 100 million covered lives across commercial, medicare and medicaid.
Headquartered in san francisco, the combined company has been recognized as a 2020 ucsf digital health award winner for employer wellness and 2021 best workplaces in healthcare and biopharma™ by great place to work and fortuneLearn more at www.grandrounds.com and www.doctorondemand.com.
- grand rounds health is an equal opportunity employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local lawGrand rounds health considers all qualified applicants in accordance with the san francisco fair chance ordinance.
