Job details
Job type full-time
Full job description
The role:
The senior marketing manager, performance marketing - email plays an important and strategic role at newco and is perfect for someone who thrives at being at the center of a fast paced, highly collaborative, performance marketing team.
Our goal is to ensure that millions of eligible members are aware of, register for, and use newco’s product services for a better, more personalized, healthcare experience.
As the senior marketing manager you will be responsible for developing and deploying email and print mail performance campaigns, to drive consumer utilization.
You are passionate about:
Consumer marketing
Driving growth and reaching goals
Email as the primary channel
Building integrated, multi-channel strategies that drive utilization
Test and learn
Leveraging data to evaluate and optimize strategies
Innovation and proposing new ideas to drive to goals
Healthcare innovation
Responsibilities:
Develop strategy
Own the strategy, testing and execution for broad campaigns that deliver measurable business impact
Produce, share and present strategy
Implement best practices
Engage with consumers via various channels optimizing on the right channel mix and communications frequency to drive utilization
Develop impactful creative that contains best practices and are committed to driving it through deployment, error free
Test and learn
Develop learning agenda
Use a scientific approach for implementation that identifies the drivers of performance
Track, evaluate and share performance
Produce and present program results and insights to senior leadership and across the organization
Drive for scale
Look for opportunities to scale tools, resources and approaches to be operationally effective and efficient
Build relationships
Develop consultative and strategic relationships with our customers on the topic of communications and member marketing
Create supporting frameworks, processes and workflows to facilitate smooth cross-functional work
Traits:
Excellent interpersonal, presentation, communication, and writing skills
Strong analytical prowess with proven ability to create actionable insights
Critical thinker with a problem-solving mindset
Not afraid of being wrong
Ability to effectively prioritize and execute tasks in a fast-paced environment
Delight in being detail-focused
Solid understanding of testing frameworks and methodologies and the ability to design end to end experiments
Ability to flourish in a fast-paced startup environment
Ability to work well cross-departmentally
Natural collaborator
Qualifications:
Minimum of 7 years of experience in performance marketing demonstrating performance improvements
B2b2c or d2c experience
Email channel experience required (bonus if you also have print mail experience)
Proven ability to test and learn and drive performance
Ba or bs required
#li-remote
About grand rounds health, doctor on demand and included health: grand rounds health, doctor on demand and included health merged in 2021 to form the first of its kind integrated virtual care company to raise the standard of healthcareOur personalized, longitudinal care services include primary care, specialty care, integrated behavioral health, everyday and urgent care, chronic condition management and prevention and 24/7 triageWe get members to the right care, at the right time through ongoing clinical navigation, expert medical opinions and care coordination.
Partnering with leading employers and health plans, we deliver unparalleled, end-to-end careOur combined nationwide practice of dedicated clinicians and innovative data science and technology platforms provide better care experiences, better member satisfaction, and better outcomes and cost savings for our nearly 100 million covered lives across commercial, medicare and medicaid.
Headquartered in san francisco, the combined company has been recognized as a 2020 ucsf digital health award winner for employer wellness and 2021 best workplaces in healthcare and biopharma™ by great place to work and fortuneLearn more at www.grandrounds.com and www.doctorondemand.com.
- grand rounds health is an equal opportunity employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local lawGrand rounds health considers all qualified applicants in accordance with the san francisco fair chance ordinance.
