Job details
Job type temporary
Full job description
Granicus provides technology and services that empowers government organizations to create seamless digital experiences for the people they serveBy offering the industry’s leading cloud-based solutions for communications, content management, meeting and agenda management, and digital services to over 4,000 public sector organizations, granicus helps turn government missions into quantifiable realitiesCome see the impactful work we’ve done on communities across the country (and world!): https://granicus.com/success-stories/
Are you passionate about online marketing? love eye-catching copy and amazingly effective emails? get excited over a/b test results and landing page optimization? read hubspot, clickz, inbound, growthhacker, and marketingsherpa for fun? then this job is for you!
The marketing automation specialist will draw on his/her professional, personal, and creative experience to help develop and implement effective online campaigns and audience acquisition strategies for granicusStrong candidates will have an enthusiasm for the public sector and technology, get excited about data, has knowledge of email marketing and digital marketing, and has demonstrated ability to achieve goals through metrics.
Granicus is a remote first company (this isn’t temporary)While we have virtual teams, you have the option for in-office work should you be located near one of our hubs.
Starting rate may vary by experience and/or location
What you`ll do:
Act as marketo subject matter expert in activities including, but not limited to:
O execute daily email campaigns, up to 30 per week
O building email drip campaign
O building multi-channel campaigns
O building landing pages
O list building (including understanding segmentation that drives engagement)
O building forms and optimizing conversion rates
O a/b testing
Identify and implement audience acquisition, curation, and segmentation techniques to effectively grow, nurture, and maintain audiences
Report on and track digital analytics through the marketing funnel and its impact on sales pipeline and bookings
Provide insightful reporting, analysis and core metric dashboarding; work with team to ensure understanding of campaign and business issues and priorities
Adopt a “test and learn” approach to campaign design in order to maximize results and establish best practices
Work with the manager, marketing operations to set-up and execute the overall marketing strategy
Continuously evaluate emerging digital technologies and brainstorm new and creative growth strategies
Skills & requirements
Who you are:
You are a marketing professional with 2+ years of relevant experience in digital marketing
You have excellent organization skills, and the ability to manage multiple projects efficiently and on a deadline
You are comfortable in a fast-paced and entrepreneurial environment
You are problem solver
You have strong attention to detail
You are collaborative, creative, and goal-oriented
You are a quick learner that is passionate about email marketing and all things digital
You are not intimidated by large datasets or maintaining reporting documents
You are proficient with email marketing software (marketo highly preferred)
You have experience in b2b marketing
Come learn more about working at granicus on our website: https://granicus.com/careers/
#li-remote #li-sv1
Benefits: at granicus, we offer a competitive benefits package that allows employees to tailor benefits to their needsBenefits listed below are for employees based in the u.s.
Flexible time off
Medical (includes an option that is paid 100% by granicus!), dental & vision insurance
401(k) plan with matching contribution
Tuition & training reimbursement
Paid parental leave
Employer paid short and long term disability insurance, group term life insurance and ad&d insurance
Group legal coverage
Transit and/or parking supplement for office based employees
Free snacks and drinks in our offices
And more!
