Job details
Job type full-time
Full job description
About gray television:
Gray television supports local community interests by providing quality television broadcasting and exceptional service in each market we serveGray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 86 marketsWe are an unmatched broadcast pioneer that keeps getting bigger and better.
We constantly strive for excellenceThrough upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
Job summary/description:
The travel/tourism media planner manages the preparation process and campaign reporting operations for all gray travel/tourism accountsThis person will take ownership of integrated media campaigns (from helping to refine strategy and building presentations, through campaign implementation and post-buying reporting)Gray media group platforms include 300+ news/broadcast mobile & desktop platforms, premion ott, a robust suite of programmatic and extended audience solutions, and nearly 150 television stations in 94 markets.
The media planner will work in tandem with regional sales managers and station sales teams to prepare for client presentations and campaign reporting meetingsThe media planner is responsible for developing high quality presentations and client strategies that focus on increasing client retention and upselling accountsThis person will work directly with advertising agencies, general managers and marketing directors to recommend campaign solutions and adjustments that facilitate the business’ growthThe ideal candidate will possess and demonstrate a strong understanding of advertising solutions including but not limited to ott, dsps, dmps, ad networks/exchanges, sem, seo, email marketing, social media marketing, native advertising, content marketing, and broadcast television.
Your primary responsibilities:
Create campaign strategy to ensure clean execution and delivery of client’s advertising campaigns.
Prepare and research for client meetings, working closely with the travel/tourism team.
Create all client presentations.
Prepare and deliver ongoing reporting and performance analyses of digital campaigns ensuring they are scheduled in a timely manner.
Track account performance to maximize client satisfaction and renewal business.
Makes recommendations for upsell opportunitiesDevelops and participates in upsell and renewal presentations.
Reacts to change productively.
Deliver on deadline and capable of managing priorities all while working in a fast paced and unpredictable environment.
Invest in a long-term commitment to team and business growth, all while supporting company goals and objectives and contributing to team’s success.
Qualifications/requirements:
Bachelors’ degree or commensurate experience.
Ability to work effectively in a cross-discipline team, both as a leader and as a partner/collaborator.
Must be a “people person” who is comfortable with a high volume of phone and webinar calls with c-level clientele and internal managers.
Strong knowledge of digital media including ott.
Knowledge and understanding of the travel/tourism industry is a plus.
Tv experience strongly desired.
Creative and strategic, with the ability to thrive solving problems.
Must have a valid driver’s license.
Qualified applicants, apply online and attach your cover letter and resumeNo phone calls pleaseEoe-m/f/d/v
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, click on `apply now`
Additional info:
Gray television provides equal employment opportunities (eeo) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or geneticsIn addition to federal law requirements, gray television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilitiesThis policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.
Gray television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran statusImproper interference with the ability of gray’s employees to perform their job duties may result in discipline up to and including discharge.
As a condition of employment, gray television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.
Education
Required
Bachelors or better
