Job details
Job type full-time
Full job description
About gray television:
Gray television supports local community interests by providing quality television broadcasting and exceptional service in each market we serveGray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 86 marketsWe are an unmatched broadcast pioneer that keeps getting bigger and better.
We constantly strive for excellenceThrough upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
Job summary/description:
The ideal candidate will possess and demonstrate a strong understanding of advertising solutions including but not limited to ott, dsps, dmps, ad networks/exchanges, sem, seo, email marketing, social media marketing, native advertising, content marketing, and broadcast televisionFacilitating media project launches through creation of campaign budget and timeline and executing and managing and optimizing project/creatives/platforms and developing connections with stakeholders at dmcs, dmos, tpas, cvbs, co-ops, attractions, and local businesses, the rsm will identify and achieve business goals using gray’s extensive reach in both television and digital advertising solutionsThe ability to work collaboratively with stations and operations to create a plan that is closely aligned with the client’s goals and objectives, work with local creative service departments to develop messaging and creative appropriate to the project and platform and the interpretation of various types of data and analytics is absolutely necessary for successWhen appropriate, there will be opportunities to attend meetings, seminars, conventions, and workshops to further knowledge and stay informed of the changes in the tourism industry, and exchange information.
Primary responsibilities:
Prepare and research for client meetings, working closely with the sales teams at each station
Manage, track and optimize account performance to maximize client satisfaction and renewal business
Identify clients` needs by listening and probing during discussions of their objectives and strategies
Study the competitive environment and build knowledge of clients` business
Reacts to change productively and handles other essential tasks as assigned all while working in a fast paced environment
Invest in a long-term commitment to team and business growth, all while supporting company goals and objectives
This position requires extensive travel (over 50% of the time).
Company goals and objectives and contributing to team’s success.
Qualifications/requirements:
Bachelors` degree, preferably in business, marketing, communications or hospitality management.
3+ years experience as a sales/marketing representative for a media company or multi-platform ad sales.
Strong knowledge of television, digital, ott and travel/tourism industries.
Creative & strategic, with the ability to create best in class custom marketing solutions
Must be able to work and thrive in a remote team environmentAbility to work effectively in a cross-discipline team, both as a leader and as a partner/collaborator.
Must be a “people person” who is comfortable with a high volume of phone and webinar calls with c-level clientele and internal managers.
Excellent negotiating and closing skills with a proven track record in achieving/exceeding sales goals
Excellent oral and written communication and interpersonal skills with the ability to interact successfully with clients and advertising agencies at all levels
Must have a valid driver`s license
Position may be located at corporate offices in charlotte, nc or in an area where gray owns or operates a media company
Qualified applicants, apply online and attach your cover letter and resumeNo phone calls pleaseEoe-m/f/d/v
Interested applicants can, go to https://gray.tv/careers#currentopenings, click on `apply now`, we also encourage you to upload your resume and cover letter
Additional info:
Gray television provides equal employment opportunities (eeo) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or geneticsIn addition to federal law requirements, gray television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilitiesThis policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.
Gray television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran statusImproper interference with the ability of gray’s employees to perform their job duties may result in discipline up to and including discharge.
As a condition of employment, gray television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.
Education
Preferred
Bachelors or better in communication
Bachelors or better in hospitality and resort management
Bachelors or better in marketing
Bachelors or better in business administration
Licenses & certifications
Required
Drivers license
