Job details
Job type full-time
Full job description
Grow credit inc- the team behind enabling consumers to build credit for free on three credit bureaus via an unsecured virtual mastercard - is seeking a director of product marketingGrow credit is a venture-backed financial inclusion startup based in santa monica, california.
The grow card was created with the mission to increase credit scores using popular subscription services - netflix, spotify, or hulu - for millions of americansConsumers who select our premium plans can apply their balances toward cell phone bills from at&t, t-mobile, sprint, and verizon.
We’re looking for a director of product marketing to lead product marketing strategy and executionAt the intersection of marketing, brand, and product, you’ll own a go-to-market strategy for new product features, develop feature positioning and branding, and collaborate across the company to drive growth and feature adoption.
The director of product marketing is a critical role for grow creditThis role drives the go to market planning process, product positioning, demand generation, and creates content for campaigns with the goal of driving growthYou will be ground level, helping to define the strategy and go-to-market plan for this new business area.
This is a perfect role for someone results-oriented and collaborative with an intuitive understanding of how to balance brand, business, and user experience needs to get resultsWe’re looking for someone that can develop new processes and ways of working cross-functionally with marketing, product, comms, and insights to help us scale growth and elevate our brand experienceThis highly cross-functional role will report to the vicepresident of marketing.
Location:
Remote
Responsibilities:
Go to market expert and an internal champion whose buyer and product knowledge allow them to deliver exceptional:
Positioning and messaging: defines the product positioning which establishes the differentiated value propositionThis is brought to life in creative, compelling messaging which links each key differentiator to customer benefit.
Product launch strategy and go-to-market: product marketing uses in-depth market research and competitive analysis of target markets to determine and build the strongest go-to-market positioning and execution of launch and growth strategies.
Content assets: in conjunction with campaign demand marketing, product marketing defines the content that convinces target customers to demand or pull product through the funnel through to closeProduct marketing defines the conversations to participate in that lead to sales.
Sales enablement: partners, business development, need great sales toolsFor example, they often need good product training, a solid product presentation, and a compelling demonstrationProduct marketing works with sales to determine what sales tools they need and what points to emphasize.
Own global go-to-market strategy to drive new feature adoption
Partner with marketing data, user acquisition, brand, product, and creative teams to develop product feature strategy, including naming, positioning, and content.
Develop and execute marketing strategies that drive feature adoption
Act as the voice of the customer and a strong brand steward throughout the new feature and new content development process.
Elevate branding: find new ways of communicating brand values and brand personality
Partner with engineering, finance, marketing teams to build a deeper customer understanding and audience segmentation.
Drive a “lean startup” style environment of constant experimentation and learning (“growth mindset”)
Requirements
Bachelor’s degree degree required
Mba/ms in marketing preferred
7+ years of marketing experience working in product marketing, leading full-funnel go-to-market strategies, preferably in fin-tech
Ability to get results in a fast-paced, sometimes ambiguous environment
A proactive, results-oriented spirit who can pair thoughtful critical thinking with strong, project management skills
Experience developing and implementing new streamlined cross-functional processes
Shown ability to deliver well-branded, delightful customer experiences and marketing strategies that drive business growthpassion for the customer, able to advocate for customer needs and develop customer segmentation
Excellent leadership, influencing, and communication skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audience.
Highly collaborative and creativeCapable of leading cross-functional teams (especially product, marketing, and creative teams) to produce innovative solutions
Proficiency with key business and marketing analytics
Experience working with dispersed global teams is a plusYou should expect to work primarily west coast hours but will need to accommodate global meeting times from time to time.
