Job details
Salary $25 an hour job type full-time
Full job description
Job description
Gyc digital agency content writer
Deliver the words and verbal content that accompanies the visual elements for both websites and social media marketing in a fast-paced digital marketing agency.
Work in close partnership with the creative directorGain copywriting skills in an immersive way to hone your marketing experience.
Job description
Content writers are responsible for generating the body copy, headlines, ctas (calls-to-action), and scriptsTraining for junior content writers is on the job.
The typical creative process can involve:
Discussing the client`s core message and target audience
Brainstorming visual and copy ideas with other members of the creative team
Writing and presenting usp (unique selling proposition) options to clients
Modifying copy until the client is satisfied
Overseeing the copy production phase
The content writer and creative director are accountable for checking all the written content is being truthful and demonstrates the client’s core message.
Hours: monday to friday, although work hours can extend to evenings and weekends as work hours are flexible for you
Contract: both freelance and part-time, permanent contracts are available.
An advertising content writer should:
Be highly creative and imaginative
Have good written and interpersonal skills
Work well in a team
Be able to work under pressure
Have an eye for detail
Have an interest in marketing, popular culture, and new advertising trends and techniques.
A degree in advertising, design or related subjects is an asset.
Kindly submit a portfolio or example of your work along with your qualifications.
Junior agency content writer may progress to senior content writer.
What is the work like?
The specialization of the gyc is in the childcare industry.
Usually working on multiple projects, the copywriting process can involve:
Meeting with the creative director to discuss the client`s requirements and core messages
Familiarising yourself with the product, target audience, and competitor activities in the market
Brainstorming ideas and concepts for the visual and words with other members of the creative team
Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
Writing various copy options, which may be presented to the creative director as a storyboard (a consecutive series of frames depicting the script and drawings that may be used)
Modifying copy until the client is satisfied (for websites) or the creative director is satisfied (for social media marketing)
Overseeing the copy production phase, booking and liaising with the client and designers
Accuracy is essentialThe content writer and creative director are accountable for checking all the copy is accurate and cohesiveAlthough proofreaders may examine the final copy, content writers are also responsible for checking spelling and grammar.
Hours and environment:
Content writers have to be flexible, as their work is very deadline-driven.
This is a remote work opportunity.
Skills and personal qualities
A marketing creative content writer should:
Be highly creative and imaginative and curious about clients` products or services
Be skilled in writing clear, concise and grammatically correct copy
Understand the different language styles that appeal to various target markets
Have excellent interpersonal and communication skills
Work well in a team and with a range of creative people
Be able to work under pressure and manage workloads effectively
Be highly self-motivated and well organized
Be able to see other people`s points of view and take on broad feedback
Work within strict budgets
Have an eye for detail
Possess good leadership, people, and project management skills
Interests
It is important that creative content writers maintain an interest in:
Marketing, popular culture, and new advertising trends and techniques
Why loyal customers buy certain services
Competitor activities
Training
Initial training is in-house guidance from more experienced colleagues and learning on the job.
Advancement
Junior content writers may be promoted to `middleweight` and then senior `heavyweight` content writer positions.
Job types: full-time, contract
Pay: from $25.00 per hour
