Job details
Job type full-time
Full job description
Product manager, mental health & wellness remote - (21001982) description
Position summary
The product manager will play a key role in the strategic development and management of guardian’s mental health and wellness products and services.
Working closely with counterparts on guardian’s strategy & business development and portfolio innovation teams, this position will be responsible for assessing and launching new products and vendor partnerships, managing existing vendor partnerships and reviewing other opportunities to improve the mental health and wellness of our members.
Additionally, this individual will leverage design thinking to identify, prioritize, and design new products or enhancements in support of the guardian’s purpose, our product value propositions and guardian’s aggressive growth goals.
This position will lead collaborative workgroups comprised of multidisciplinary stakeholders to oversee and shape the creation of new products from concept to launch and will be responsible for establishing, implementing and running pilot programs with keen focus on measuring and tracking outcomes.
These responsibilities include strong partnership with claims, legal, compliance, pricing and underwriting organizations to influence all aspects of the product.
This position will be responsible for formulating, preparing, and implementing product/service strategies and action plans, including managing vendors, as required, as well as monitoring and managing their performance of throughout the product/service life cycle.
This position will also be responsible for partnering with marketing to help define the overall marketing strategy, key messages, and differentiation points and may represent guardian in thought leadership webinars and speaking engagements, broker roadshows, industry associations etc.
Candidate responsibilities
Product strategy
Assess key market factors, including competitive landscape, consumer and policyholder insights, and unmet customer needs to identify areas of opportunity for differentiated product or service enhancements for the mental health and wellness products to meet customer expectations and achieve growth for guardian.
Identify primary and secondary market research needs to support the development of product strategy work.
Oversee and work to finalize analysis and interpretation of research to provide product direction and guidance.
Translate consumer insights into actionable strategies and initiatives as part of business, marketing and product development plans.
Execute programs and initiatives in support of improving satisfaction with guardian for all key constituents.
Ensure appropriate product training and positioning is developed to educate distribution and other stakeholders
Partner with legal and compliance on legislative and regulatory topics impacting the product/services.
Business leadership on product initiatives
Drive and champion the development of new products and enhancements of existing products from market assessment through post-product launch.
Execute product development projects, providing business leadership to large, complex and cross-functional initiatives, ensuring business objectives are realized.
Collaborate with others within the product area and group insurance to define business requirements for product, contracts, claims, online and technological capabilities and service.
Drive go-to-market strategy working with sales, account management and marketing to define target markets and marketing strategy.
Responsible for training for distribution partners and internal and external communication campaigns to ensure clarity of purpose and consistent messaging in support of value proposition.
Product management / sme
In partnership with claims, underwriting, data analytics, finance & pricing evaluate the effectiveness of product performance and leverage insights for influencing or driving product improvement initiatives to positively impact financial outcome of product or service set, as needed.
Use data to develop better products and processes as well as influence competitive pricing, compensation, and service strategies to meet product objectives.
Manage activities relating to the maintenance of the assigned product set.
Act as liaison to other areas, include sales, legal, underwriting and operations.
Ensure that procedures and systems are updated as necessary and that changes are communicated to all interested parties.
Troubleshoot service, systems and claim issues and work with our partners to resolve.
Work with competitive intelligence to perform regular and comprehensive competitive analysis, using all available data sources; field, broker and industry contacts; and publicly available competitor information.
Help drive successful positioning of the product set in various communication, presentation, education, and training capacities with distribution.
Act as subject matter expert for communications (marketing materials/consumer materials /forms, etc.)
Work with marketing communications to develop product marketing campaigns with an emphasis on market segmentation as needed
Provide copy review and oversight of messaging on guardianlife.com, guardian anytime and internal online communications and tools.
Reporting relationships
This position reports to the head of absence, disability and paid leave products.
Qualifications
Qualifications
Skills and knowledge
Must be customer focused and skillfully manage relationships and expectations with sales and all other stakeholders.
Excellent project management and communication skills, with demonstrated success achieving results through others.
Entrepreneurial – ability to work independently and under pressure; ability to bring clarity to ideas that may appear unclear or ambiguous in concept.
Financial management, strong analytical skills, ability to analyze and communicate financial information.
Strong communication skills, including the ability produce clear supporting documents in powerpoint, excel etc.
Ability to effectively handle multiple priorities.
Fosters a high level of teamwork and collaboration between employees, teams, across departments and the field as appropriate.
Understands how to communicate effectively; articulates information is a manner that is easily understood.
Possesses excellent organizational skills
Education and experience
Bachelor’s degree required
At least 5 years of experience in insurance industry
Direct product or clinical/claims management experience with behavioral health is highly desirableFamiliarity with employee assistance programs is also preferred.
In lieu of behavioral health and/or eap, candidates must have experience with complex, clinical products that support any of the following conditions: musculoskeletal, cancer, heart failure, diabetes, lung disorders, kidney disease, organ failure, morbid obesity, mental health, and substance abuse etcAnd understand the connection with mental health.
Proven experience managing cross-functional teams including leadership from clinical operations, data analytics, underwriting, finance, insurance benefit configuration, sales, and marketing.
Proven ability to influence cross functional teams to achieve results in a dynamic, rapidly changing market.
Location
Travel up to 10%
Bethlehem, pa, greater nyc, greater boston, or mobile campus
Guardian has been helping people protect their futures and secure their lives for more than 160 yearsEvery day, we serve approximately 29 million people through a range of insurance and financial productsAs one of the largest mutual insurance companies, we know what matters most: putting the needs of our customers firstBecause everyone deserves a guardianLearn more about guardian at guardianlife.com
Guardian is an equal opportunity employerAll qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
© copyright 2019 the guardian life insurance company of america, new york, ny.
Primary location: united states-pennsylvania-bethlehem other locations: united states-massachusetts, united states-new york-new york job: product schedule: full-time shift: day job job type: standard travel: yes, 10 % of the time job posting: sep 22, 2021, 11:13:52 am
