Marketing Agency Senior Account Manager (Remote)

Job details

Job type part-time contract number of hires for this role 1

Qualifications

Account management: 8 years (preferred)

Digital marketing: 5 years (preferred)

Strategic planning: 5 years (preferred)

Integrated marketing: 8 years (preferred)

Full job description

Marketing agency senior account manager (remote)

Our b2b tech marketing agency is looking for a senior account managerThis role requires ten years of experience in 1) an engineering/technology industry, 2) marketing and 3) agency account servicesYou are the primary day-to-day contact for several technology clients, providing strategic counsel and tactical implementation of all aspects of integrated marketing with the support of our expert networkExperience in embedded software (iot, rtos, software development & middleware tools), electronic components (mcu/mpu/soc/boards), robotics & automation or related fields preferred.

Who we are:

Hci marketing and communications is an integrated marketing services agency for the tech sectorWe powerfully connect our clients, their customers and b2b tech markets in ways that grow our clients’ businessesWe are growing and looking for strategic thinkers who are motivated to drive client success and provide service with excellence.

What we do:

Hci provides b2b tech marketing and public relations services, from defining the target buyer and creating lead-generation campaigns to developing content and securing press interviews for our clientsWe provide exemplary marketing services that embrace engineering creativityClient initiatives are handled with care, excellence, and industry-focused expertiseAs a virtual agency, we work remotely across multiple time zones and languages, within a structure where the needs of clients and staff alike are understood and cared for.

Responsibilities include:

· hands-on care of multiple clients in the b2b tech sector

· help clients gain recognition by promoting their brand and technology in targeted, relevant channels

· build and nurture client relationships, ensuring they feel cared for and have confidence that you understand their needsYou are their first call when they need a trusted opinion

· develop strategies and lead the creation of annual strategic integrated marketing plans to complement client objectives, fine-tuning each quarter as needed

· execute the plan on time and on budget, ensuring it is revised as needed and coordinating with other hci team resources when required

· develop messaging strategy with clients to identify key messages, product/service differentiators, competitors, target markets, etcAnd articulate how the client’s solution addresses customer pain points and moves the industry forward

· maximize use of research tools and dashboards to analyze and present results, demonstrate return on investment (roi), and achieve key performance indicators (kpis)

· share industry point of views (povs), trends, and relevant opportunities with clients

· assist client services director in evaluating ways to improve hci’s client services, such as assessing industry and proprietary tools, identifying new service areas, developing processes

· assist business development in the creation of hci collateral

Who you are:

· a professional who demonstrates a creative and strategic mindset

· a team player who can both lead and follow, whose ego is checked at the doorYou accept constructive criticism and take a collaborative approach to leadership

· clever, resourceful, sharpYou understand technology quickly and can jump in and make an immediate impactYou can fly by the seat of your pants when you must

· a collaborator who works well with all levels/roles on your teamYou maintain regular contact with clients and colleagues via phone, email, and other collaboration toolsYou can also work independently and are highly productive.

· committedYou genuinely care about your clients and colleagues and nurture those relationships.

· proactive, organized, detail oriented, and exceptionally responsibleYou keep your manager/team apprised of project status and bring issues to the forefront when challenges arise with timing, client, and resources

· quality of work and how it’s presented are important to youYou never send something to a client that isn’t first-class

· you have wisdom, integrity, discretion, and a high respect for confidentiality

Your skills:

· analytical: you analyze and make strategic recommendations based on data and industry knowledgeYou use marketing analytics and other forms of external feedback to ensure continuous improvement

· plan development and execution: you develop and lead the execution of integrated marketing plans

· strategic: you work closely with your clients’ internal teams, know their business goals, and have a strategy and timeline for meeting goals with targeted, measurable initiatives.

· flexible: you meet clients where their needs and capabilities are, flexibly managing the accounts to achieve goals and priorities, working within their unique parameters

· buyer-focused: you help companies identify the characteristics of their buyers and where they stand in the competitive landscapeYou develop messaging that strategically and effectively targets audiences and moves them through the buying journey

· industry-aware: you recognize and share industry pov as well as shifts and opportunities within the competitive landscape

· writing: you have solid writing skills, experience developing and guiding a variety of content, and can get your arms around the technical details to create a more engaging read

· time-efficient: you manage your time effectively, make the most of your time allocation for each client, and respect the time/budget you’re given

· big picture: you are forward-thinking and see the bigger picture

· references: you have recent client, colleague and supervisor references who are happy to sing your praises in all areas above

Tool knowledge

· office software: proficiency with microsoft office suite (particularly outlook, word, powerpoint, excel and network file systems such as sharepoint)

· marketing automation: you have recent in-depth experience with one or more marketing automation tools such as hubspot, pardot, constant contact, marketo, or similar

· persona identification: the buyer persona institute or other persona identification framework, red thread (or similar disciplines)

· experience using semrush is an asset

Application deadline: 2021-10-22

Job types: part-time, contract

Experience:

Account management: 8 years (preferred)
Digital marketing: 5 years (preferred)
Tech industry/engineering: 5 years (preferred)
Strategic planning: 5 years (preferred)
Integrated marketing: 8 years (preferred)