About happify health
Happify health is a global software-enabled healthcare platformWe design and deploy software to help improve mental health, physical health and well-beingWe are creating a future where better health outcomes can be powered by technology—leading to more personalized care that can improve the everyday lives of more peopleThe happify health platform offers a full spectrum of science-backed digital therapy and care journey solutions for customers and individual end-users; including wellness, ai-based coaching, community, as well as combination and prescription digital therapeutics.
Our patient solutions are disseminated through unified products and services we deploy for the healthcare ecosystem; including enterprises, health plans, health systems, pharma and medical device manufacturersOur global platform is available in 10 languages, supports more than 10 chronic conditions, and covers more than 20 million livesFor more information, visit www.happifyhealth.com.
About the role
Happify health is hiring a senior brand portfolio manager to work closely with the brand team, internal stakeholders and external partners to shape, nurture and manage the brands within the happify health portfolioYou will guide positioning, architecture, messaging and naming for our portfolio of brands, current and future, in a progressive and effective way and help shape how they come to lifeMost importantly, you will help define how they can best work together so their total impact is greater than the sum of the partsYou will be curious about how things work, generous with your thinking, and be able to make the logical feel inspirationalThis position reports to the senior vice president of brand.
This role welcomes remote candidates with a preference for west coast based applicants.
Responsibilities
Develop, evolve, nurture and manage the brands within the happify health portfolio to maximize their contribution to the masterbrand, the business and culture.
Guide positioning, architecture, messaging and naming for our portfolio of brands, current and future, in a progressive and effective way.
Build a better framework for how our brands can work together.
Ensure clarity of the problem that each brand is solving, the audience(s) its serving, its proposition and its contribution to both the overall portfolio and the category and culture.
Define what makes each brand distinctive in the portfolio and world.
Ensure our brands come to life in the desired way in all they do.
Develop processes and guidelines for brand positioning, visual and voice identity.
Collaborate with internal research and bi teams to formulate a comprehensive portrait of our consumers and archetypes.
Provide clear instruction and inspiration on how these brands come to life.
Ensure all we do is measured in a rigorous and sensitive way - develop new and modern longitudinal measurement frameworks to track and manage key brand.
Qualifications
7-10 years of brand management or strategy.
Client side experience a plus.
Experience leading complex portfolios with multiple audiences.
B2b and b2c experience.
Happify values candidates with different backgrounds, experiences, and perspectivesWe do not discriminate based upon ethnicity, age, gender identity and expression, sexual orientation, religion, national origin, socioeconomic status, disability, or veteran statusWe`re committed to building a company that is an inclusive environment for all.
There have been cases of scams targeting candidates by individuals pretending to work at happifyWe will never ask you to share financial information to participate in our recruiting processIf you suspect that you`ve been contacted by a scammer, please consider filing a report with law enforcementIf you`d like to verify an email you received from happify, please write us at verify@happify.com.
