About happify health
Happify health is a global software-enabled healthcare platformWe design and deploy software to help improve mental health, physical health and well-beingWe are creating a future where better health outcomes can be powered by technology—leading to more personalized care that can improve the everyday lives of more peopleThe happify health platform offers a full spectrum of science-backed digital therapy and care journey solutions for customers and individual end-users; including wellness, ai-based coaching, community, as well as combination and prescription digital therapeutics.
Our patient solutions are disseminated through unified products and services we deploy for the healthcare ecosystem; including enterprises, health plans, health systems, pharma and medical device manufacturersOur global platform is available in 10 languages, supports more than 10 chronic conditions, and covers more than 20 million livesFor more information, visit www.happifyhealth.com.
About the role
Happify health is hiring a senior brand strategist to work closely with the brand team, internal stakeholders and external partners to contribute to the development and lead the management of actionable brand strategies for our portfolio of brandsYou will help create value and unfair advantage through distinctive strategies that are expressed in everything the brand does You will be curious about how things work, generous with your thinking, and comfortable working across the strategy cycle from problem definition to measurementThis position reports to the senior vice president of brand.
This role welcomes remote candidates with a preference for west coast based applicants.
Responsibilities
Contribute to the development and lead the management of clear and actionable brand strategies that create value and move markets.
Contribute to shaping the positioning, architecture, naming and messaging for the happify health brand and its portfolio of brands
Dig deep into the data to uncover new insights about our category, business and audiences.
Collaborate with internal research and bi teams to create rigorous and modern research frameworks to uncover new learning
Ensure the articulated brand strategy is reflected in work and activities across the company,through partnership with research, science, clinical, ai, content, creative and executive teams.
Ensure our brands come to life in the desired way in all they do.
Develop and lead integrated gtm plans that drive growth, brand affinity and advocacy for key customers and end consumers throughout the lifecycle and value chain.
Lead the authorship of creative briefs and partner with a roster of creative and production partners to guide and evaluate work, ensuring output is on strategy and highly resolved.
Ensure all we do is measured in a rigorous and sensitive way - develop new and modern longitudinal measurement frameworks to track and manage key brand.
Qualifications
5+ years of brand management or strategy in a client organization or agency.
Experience working on complex brands with multiple audiences.
Experience bringing brands to life through more than advertising.
B2b and b2c experience preferred.
Happify values candidates with different backgrounds, experiences, and perspectivesWe do not discriminate based upon ethnicity, age, gender identity and expression, sexual orientation, religion, national origin, socioeconomic status, disability, or veteran statusWe`re committed to building a company that is an inclusive environment for all.
There have been cases of scams targeting candidates by individuals pretending to work at happifyWe will never ask you to share financial information to participate in our recruiting processIf you suspect that you`ve been contacted by a scammer, please consider filing a report with law enforcementIf you`d like to verify an email you received from happify, please write us at verify@happify.com.
