Job details
Job type full-time
Full job description
Job overview
Hi, we’re hathway!
Headquartered on california’s beautiful central coast in san luis obispo, we have a fast-growing office in high-tech and bustling dallas along with our expanding talented team in remote locations throughout the usOur company is a unique blend of talent, clients, dreams and the aspiration to connect brands with people.
Hathway is looking for a director, loyalty & crm to lead in designing, refining, and optimizing loyalty programs & crm strategies across client engagementsThis role will also be responsible for managing a team of loyalty & crm marketers responsible for developing strategies around offers, campaigns, and additional marketing tactics set forth by the programThe director, loyalty & crm reports to the vp, growth marketing and will work closely with product, creative, technology and analytics & insights teams.
Responsibilities
Lead crm client engagements and the design of loyalty programs from discovery through deployment
Leverage expertise in retention based marketing, customer segmentation, lifecycle marketing, and customer engagement strategies to develop programmatic approaches to increase customer lifetime value
Lead all phases of the engagement and retention initiatives including scoping, discovery, ideation, program design, modeling, launch strategy, and ongoing execution of offers and campaigns
Consistently measure, monitor, evaluate, and refine engagement and retention programs to maximize incremental revenue and profit results
Define and benchmark crm and loyalty kpis against the competitive landscape as well as use data and analytics to develop the business case opportunity connected to program design including quantifying roi and identifying kpis
Collaborates closely with cross-functional team across program implementation, solutions engineering and customer success - bridging crm & loyalty programs from initial client objectives to optimal execution
Lead materials creation and presentations for new business opportunities related to crm & loyalty
Responsible for the performance of major accounts from loyalty & crm perspective as well as the optimization of crm
Requirements
Bachelor`s degree in marketing, communications, business, or related field
Minimum of 10+ years experience in marketing, loyalty strategy, crm, communications with some agency experience
Understanding of crm or user level schema for use in segmentation and targeting
Analytical mindset and unparalleled attention to detail; demonstrated success in measurement of marketing activity; clear understanding of roi
Proven experience with utilizing email and sales data for trend analysis
Excellent written and verbal communication skills
Enjoy problem solving and making complicated situations simple and painless
Thrive in a fast-paced startup environment where flexibility and adaptability are key
Job type: full-time
Work location: multiple locations
