Position overview: copywriting, content writing, storytelling, oh my? healthmine is looking for a content writer to join our growing marketing team and to help bring our creative vision and brand story to lifeThe content writer must embrace variety, thrive in owning all aspects of content and copywriting, and be passionate about educating and connecting with audiences through timely, clever, and purposeful wordsWe’re looking for a writer that can easily pivot from b2b to b2c, from long-form content to pithy copy, all in a day’s workThe right person will be detail-obsessed, self-motivated, collaborative, and inspired by all facets of brand, design, and most importantly, helping people understand and take the right actions to live their healthiest livesThis role reports directly to our director of marketingResponsibilities/duties/functions/tasks: key responsibilities of this role include performing at a high-level in the required competencies:
Develop compelling content for all healthmine marketing initiatives (b2b), including website pages, landing pages, emails, blog articles, white papers/guides/ebooks, video scripts, press releases, social media content, infographics, digital marketing (e.g., paid search, display), promotional ads, and more
Write and maintain sales support materials, such as collateral/sell sheets, case studies/success stories, pitch presentations, rfp responses, and more
Support the product team with content creation and auditing for healthmine’s technology solutions, which include a consumer-facing mobile app and online portal as well as a client-facing digital platform
Write copy for communications materials on behalf of healthmine’s client partners (b2c), including emails, direct mail, text messages, and mobile app messaging (e.g., in-app and push notifications)
As needed, develop content for awards program submissions, proposals to speak at industry conferences, miscellaneous internal communications, and other ad hoc requests
Manage the organization’s thought leadership editorial calendar and support publishing of articles to the healthmine blog within hubspot
Collaborate with other team members, including graphic designers and subject matter experts, to create and deliver timely and relevant content
Take ownership of and enhance healthmine’s brand voice and tone, while establishing and adhering to defined editorial guidelines and maintaining error-free spelling and grammar
Analyze and optimize content performance across channels
Partner with and manage relevant vendor relationships as needed
Keep a pulse on marketing trends, industry news, and the competitive landscape to best position our brand and product
Qualifications
College degree (bs/ba) in marketing, communications, journalism, or similar field
3+ years’ experience in writing branded content for relevant agency or in-house
3+ years’ experience in b2b marketing experience
Experience writing for healthcare a plus
Portfolio of work required
Proven experience of excellent copywriting, content writing, and storytelling skills
Advanced knowledge of hubspot
Strong ability creating content from ideas
Ability to work on multiple projects with different objectives simultaneously
A demonstrated ability to communicate, motivate, and inspire cross-functionally with teams to complete projects, and articulate concepts and ideas
Entrepreneurial spirit and ability to work in a fast-paced and respond to changes in business priorities environment
Experience with brand building, national marketing, and digital innovation
Core competencies
Team player, team builder, and ability to be highly productive independently and collaboratively
Proactive self-starter
Critical thinking
Strategic thinking
Creative thinking
About healthmine healthmine is a health reward and engagement company that empowers plans to improve member health through smart rewards and incentivesOur analytic platform aggregates data and utilizes advanced algorithms combined with population health and quality improvement disciplinesThis enables health plans and organizations to increase profitability and thriveHealth plans and organizations have utilized healthmine’s services since 2008 to enhance or supplement targeted member engagement strategiesWe offer one solution to motivate health actions and reward any memberWe encourage members to complete clinical health actions, providing smarter rewards distribution and member satisfactionHealthmine offers competitive base salaries, full benefits (medical, dental, and vision), short-term and long-term disability benefits, matching 401(k) plan, equity in the company, and flexible work hoursHealthmine provides equal employment opportunity (eeo) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local lawIn addition, healthmine will provide reasonable accommodations for qualified individuals with disabilities.
