Job details
Job type full-time
Full job description
Do you thrive on new client engagement and acquisition? are you motivated by increasing open and click-through rates? is a/b testing part of your daily routine? do the terms “sequences” and “workflows” resonate with you?
Healthverity is seeking a passionate, innovative and testing-minded marketing automation manager to own our enterprise and engagement initiatives across demand-gen channelsThe ideal candidate will excel in a fast-paced and detail-oriented environment focused on driving brand awareness, creating behavioral change and increasing audience engagement for all of our digital contentThey will need to have experience working with marketing automation platforms such as hubspot or pardot and managing client outreach programs from planning to execution.
Background in healthcare or life sciences industry is preferred, but not required.
What you will do:
Own demand generation, including design, development, testing, launch, reporting and maintenance (internal marketing team members are available as needed).
Work closely with the sales operations team to manage salesforce / hubspot integration ensuring accurate reporting, lead-to-deal tracking and database cleanliness.
Create and manage behavior-based workflows to nurture leads and customers.
Build and maintain attribution reporting to better understand the impact of marketing campaigns on revenue.
Monitor ongoing email performance, deliverability and overall account reputation to ensure our emails are reaching the intended audience.
Work closely with product, market research and other teams to build and refine customer journeys for differentiated target segments.
Stay up to date on email and demand-gen best practices to develop clear recommendations on how to improve response rates and overall engagement.
Your background:
Bachelor`s degree and relevant work experience in b2b marketing, communications or similar area
Healthcare / life sciences industry experience strongly preferred
3+ years experience with hubspot or other marketing automation platforms
Hands-on experience building and optimizing campaign/program effectiveness using data
Strong writing and communications skills with a keen eye for detaillove of testing and problem solving with a fast-paced trial and error mentality
Proven abilities in project management and meeting deadlines
About healthverity pharmaceutical manufacturers, payers and government organizations have partnered with healthverity to solve some of their most complicated use cases through transformative technologies and real-world data infrastructureThe healthverity ipge platform, based on the foundational elements of identity, privacy, governance and exchange, enables the discovery of rwd across the broadest healthcare data ecosystem, the building of more complete and accurate patient journeys and the ability to power best-in-class analytics and applications with flexibility and easeTogether with our partners, healthverity has built the modern way to data for the health insights economyTo learn more about the healthverity ipge platform, visit www.healthverity.com.
Our company challenges
Empowering clients with highly rewarding data discovery and licensing tools
Ingesting and managing billions of healthcare records from a wide variety of partners
Standardizing on common data models across data types
Orchestrating an industry-leading hipaa privacy layer
Innovating our proprietary de-identification and data science algorithms
Building a culture that supports rapid iteration and new possibilities
We have big plans the infrastructure and culture we are building will provide an environment that cultivates innovationWe want to move fast knowing we can fix anything we break along the wayIf a new need arises, we want to turn around a solution quicklyWe want to solve our challenges in ways that create even more possibilitiesWe’ve created a platform that will scale to support an ever-growing array of data providers and innovative products and servicesYou must be able to think big while still delivering on near-term requirements.
Healthverity is an equal opportunity employer devoted to inclusion in the workplaceWe believe incorporating different ideas, perspectives and backgrounds make us stronger and encourages an environment where ageism, racism, sexism, ableism, homophobia, transphobia or any other form of discrimination are not toleratedAt healthverity, we’re working towards an innovative and connected future for healthcare data and believe the future is better togetherWe can only do that if everyone has a seat at the tableRead our equity inclusion and diversity statement.
If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to careers@healthverity.com
Healthverity offers in-office and remote options, so you can work from anywhere within the us! #li-remote
