Hello heart is a best in class solution that empowers people to understand and improve their heart health - the #1 cost factor for employers.
We are growing rapidly and are looking for a director of corporate marketing to be the architect and driver to position heart health as the most important focus for employers and the hello heart partner ecosystemYou will lead and develop company-wide efforts to position hello heart as the leader in cardiovascular digital therapeutics and will be the creative force in the enterprise marketing team.
You will be responsible for building a world-class website with strong seo, craft and execute a comprehensive social media program, drive and execute a blog strategy, manage and build strategic brand contentAs one of the early members of our enterprise marketing team, you`ll wear many hats and have the opportunity to make an outsize impact beyond the traditional scope of a corporate marketing role.
We are seeking an exceptional leader who can help build a future where enterprise companies understand and choose heart health as the most important driver for employee healthIf you would like to build a future where you will help save lives, this role might be for you.
Responsibilities
Oversee the hello heart website, keeping it modern, relevant and high performant
Frame compelling narratives for hello heart and cardiovascular digital therapeutics
Create a blog story arc with an editorial theme and related blog posts
Partner with hello heart teams to craft high level corporate content, including data sheets, videos and innovative social media/blog posts
Be the`go to` person for all marketing-related activity related to our corporate website and social media presence
Flex your creative muscles and work cross-functionally on a variety of joint marketing activities
Geek on data and execute demand metrics and set/quantify program impacts (seo, traffic/conversions, engagement/amplification, etc.)
Collaborate on initiatives with the demand gen team to ensure our brand is positioned to the highest level
Work with your b2b campaign counterpart to ensure successful implementation of themed campaigns across the web site and social channels
The ideal candidate will have:
Strategic thinker - create a vision for how to effectively and uniquely articulate hello heart via the hello heart website, social media and more
Stellar communication skills - clarity and conciseness in all written and verbal communication
Hustle - ability to meet goals with sleeves rolled up - always finding a way to get things done with a sense of urgency and drive
A drive to collaborate - articulate a vision to teams, collaborate with cross-org stakeholders, deliver feedback, and everything in between
Left/right brain balance - can balance creativity/innovation with analytics/data
Low ego - it doesn`t fit through the door here
Strong project management - effectively manage multiple projects and timelines for different stakeholders
Personal desire to change the lives of others - mission-driven with high integrity
Independence - ready to thrive in an environment based on freedom and responsibility
Qualifications
7+ years of corporate marketing experience
3+ years in digital healthcare and/or high growth tech strongly preferred
Proven success building new websites with industry-leading seo
Deep knowledge of social media best practices
Experience in a scaling company is a must
Bachelor`s degree required; mba a plus
Experience with enterprise tools, including salesforce, google suite, pardot, asana
