Job details
Job type full-time
Full job description
Higharc is a vc-backed startup that is changing how new homes are designed and builtJoin a founding team who’ve shipped products for autodesk, electronic arts, nike, and apple.
We’re looking for our first srProduct marketing manager to help bring higharc to market.
This role will require someone who is an exceptional thinker/writer and has been responsible for the go-to-market strategy and new product introductionYou’ll serve as a marketer, product person, and customer advocate at higharcResponsibilities include positioning/messaging, competitive intelligence, internal & external education and sales enablement.
You’ll join a remote team who’ve led functions at autodesk, electronic arts, nike, wework, and appleWe’re backed by investors and advisors that include the founder of e ink, the cpo of adobe, and the designer of the nest thermostat.
About the job:
You’ll be responsible for market and competitive research, product positioning, go-to-market and sales enablement strategies/content to drive revenueAs one of our first marketing team members, you will get to wear many hats depending on your strengths and interestsWe’re looking for passion and scrappiness with an ability to scale the team as needed.
Here are a few of the ways you might pitch in:
Customer research and voc: create personas and customer journeys and rank pipeline with the builder partnerships teamDetermine key success metrics, adopting a tco approach to valueImplement and measure these metrics with customers (egDashboard in product, weekly `results` emails...etc)
Product development: drive and participate in user-experience research / prototyping to identify obstacles, improve ease-of-use and customer satisfactionArticulate research findings to management in order to impact future product direction.
Pitch / product launch: develop compelling messaging and positioning as well as creative go-to-market strategiesBuild product launch plans that are fully synced with business & revenue goals and align with pipeline generation targets.
Sales enablement: produce high fidelity externally facing content including webinars, data sheets, solution guides, demo videos and moreCreate compelling and easy to understand internally facing content including sales training, competitive positioning, faqs, and cheat sheets.
About you:
You’re energized by the challenge of introducing new products, identifying levers to transform the home design and construction industry, and creating compelling go-to-market strategies.
You’re confident speaking to engineers or homebuilders, easily switching from “how something works” to “what value it provides”.
We’re looking for someone with strong fundamentals in go-to-market execution, customer experience and sales enablementWe want to see that you’ve been a key part of bringing a product to market successfully - ideally at a technology start-up in an old industry.
You are passionate about homes, construction, or home designYou might have grown up on job sites, built a home, or have spent hours on pinterest and hgtv obsessing over your future homeYou`ve probably been the “go to” marketing person at an early stage start-up before because of your ability to “connect the dots” and get things doneYou’re talking to us because you want something biggerYou want to work on an ambitious product where regular people’s lives will change in a positive way and you want to roll up your sleeves to make a lasting impact.
Requirements:
Exceptional written and oral communication skills
Deep understanding of homebuilding market and/or experience in a similar industry (egManufacturing)
Strong public speaking skills and ability to develop customer-facing presentations
Strong aesthetic / design sensibility desired — interest in high quality design
7+ years of product marketing experience
Nice to have:
Software engineering or user-interface design experience
Human computer interaction experience or research is a plus
Previous experience at a vc-backed start-up
Higharc has been remote-first since our founding in 2018We offer flexible hours so that you do your best work without missing out on lifeHigharc offers competitive salaries with significant equity in a fast-growing, well-funded companyPersonal healthiness is an important value for us - we provide comprehensive medical, dental, and vision coverage with unlimited pto, and meaningful maternity/paternity leaveYou`ll also have access to other big-company benefits like short and long-term disability plans and a 401kHaven`t worked remotely before? we provide a stipend to help you create the ideal home-office.
