Email Marketing & Automation Specialist - HubSpot

Job details

Job type full-time

Full job description

Company description

Hubbardton forge employs approximately 230 people in vermont and is one of the country’s oldest and largest continuously operating commercial forges todayIt all started with two guys, an old barn and some borrowed toolsThey had big ideas and a passion for design, respect for high-quality craftsmanship and a belief in the importance of traditionFor more than 45 years, hubbardton forge artisans have handcrafted each product, one at a time, right here in vermontManufacturing domestically allows a level of responsiveness to customers we couldn’t otherwise provide, enables partnerships between departments creating a better workplace, keeps well-paying jobs in the u.s.aAnd helps to strengthen our local economyWe continue to grow as a domestic manufacturer.

Job description

This position can be onsite or remote.

Overview
As an email marketing & automation specialist - hubspot at hubbardton forge, you will be responsible for driving lead generation, and building brand awareness across multiple sales channels through the use of inbound marketing campaigns.
You will strategize, develop, execute, and measure e-marketing campaigns in collaboration with our marketing and sales teamsYou will be responsible for developing marketing content such as emails, landing pages, forms, and blog posts to attract and nurture both b2b and b2c audiences using hubspot.
This position requires strong technical skills and attention to detail.
This role is at the forefront of activating data-driven client journeys and requires a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketing strategy, and client advocacyYou will create “always-on” client journeys to enhance hubbardton forge`s ability to connect with various segments of the market to bring client journeys to life.

Key responsibilities and duties
 development of personalized experiences in hubspot to automate and optimize customer journeys
 collaborate with sales and marketing teams to ensure successful integration of marketing automation as part of the overall client experience
 establish and monitor kpis and provide performance analysis, including recommendations to improve outcomes
 create, configure and test automated inbound marketing campaigns and workflows
 create and maintain contact database, segmented contact lists, and lead capture forms
 responsible for creating and managing email templates
 create and manage seo-friendly blog posts and landing pages
 monitor seo/sem, marketing and sales performance metrics to forecast trends
 performing ongoing keyword research including discovery and expansion of keyword opportunities
 develop hubspot dashboards for reporting
 leverage dynamic content and smart rules to improve, and optimize customer journeys
 monitor journey and campaign execution metrics, tracking and analyzing performance to generate insights to share back with cross-functional teams focused on client engagement
 define and implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities
 oversee user testing and qa processes to ensure quality and integrity of automated programs developed
 analyze, review, and report on the effectiveness of campaigns to maximize results
 proactively research, test, and apply best practices to improve marketing automation performance

Qualifications

Skills required
 in-depth working knowledge of hubspot, marketing automation, google analytics, digital reporting tools
 demonstrated ability to deliver successful omnichannel inbound marketing campaigns and journeys
 experience with web design and html coding
 an understanding of seo/sem best practices as they apply to blog and landing pages in hubspot
 understanding of email marketing operations, technology, platforms, databases, email architecture, email regulations and privacy rules is required
 experience leveraging dynamic content to support a/b and multivariate testing across digital and traditional channels
 working knowledge of api integration a plus
 strong data processing, and data management skills, with proven ability to define and act upon data-driven insights
 superior problem-solving skills, with high attention to detail and strong process documentation abilities
 excellent writing, and proofreading skills
 excellent presentation, research, and relationship management skills, with the ability to articulate creative and technical concepts
 self-starter who can prioritize the workload and pick up projects/tasks with little guidance
 a team player who also works well independently thinks creatively, solves problems, and takes initiative
 comfortable with tight deadlines; organized, efficient, detail-oriented, and able to multitask
 willing to work on new challenges but remain focused on your regular duties
 be fearless of learning new systems
 effective planning and project/task management skills
 professional in both verbal and written communication

Experience required
 ba/bs in marketing, communication, business, web design and development, computer science, information technology, or related field; or equivalent experience
 3+ years of tactical, hands-on experience in email marketing and marketing automation, developing and implementing automated marketing campaigns
 inbound marketing certification from hubspot preferred
 strong knowledge of best practices for email deployment, data, analytics, segmentation, list management, dynamic content, testing methodologies, and deliverability is a big asset

Additional information

Employment of selected candidates is contingent upon clear drug and background screening as well as ability to meet the physical requirements of the position in a post-offer employment physical.

Hubbardton forge is committed to creating a diverse environment and is proud to be an equal opportunity employerAll qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.