Overview
The marketing data analyst is responsible for analyzing and interpreting customer and market data to develop insights that support specific marketing tactics and business development efforts.
What you will be doing
Develop and implement predictive models, processes, and tools that enhance customer and market insights including solutions such as account and lead scoring models, propensity models, buying behavior, segmentation, intent, personalization, next best recommendations and other customer journey actions.
Enhance customer segments based on profile and behavioral data, implement segmentation and targeting models, work with brand and creative teams to develop and refine marketing personas, use data mining and other analytical techniques to gain customer insights and identify and integrate third-party data sources to enhance customer profiles.
Develop, manage, and use tools and processes for measuring marketing performance and the customer journey including qualitative and quantitative analysis, multichannel impact of marketing efforts on engagement, sales and roi, regression analysis, and predictive models.
Improve current marketing practices and support the marketing operations team by establishing benchmarks, identifying optimization opportunities, identifying and communicating customer and market trends and metrics, and assisting with ad-hoc analysis requests.
Discover and quantify new business or market opportunitiesAggregate and analyze market forecast data and account-based marketing data sources, access and assimilate third-party sources and platforms that inform market opportunities and support business development efforts with analysis and data integration.
Support and provide education and training of customer analysis and insights tools, platforms and processes that assist other team members, and enhance the activation and adoption of customer insights and conclusions.
Provide analysis, intelligence, and data support for social media team reporting that contribute to enhanced social media intelligence and optimization.
Manage analytics projects through to delivery, defining analytics requirements, working with cross-functional teams, ensuring timely delivery of reporting and insights, and building user-friendly dashboards and reports to help answer questions and provide visualization.
Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, hyland’s information systems security policy
What will make you successful
Bachelor`s degree or equivalent experience
2 - 4 years’ experience working with marketing data or using analytical tools and techniques and quantitative methods in related field
Strong hypothesis formation and data identification skills
Strong analytic modeling development skills using statistics, software-assisted segmentation and linear regression.
Strong written and verbal communication skills, including the ability to convey complex ideas clearly and communicate with both technical and nontechnical audiences.
Advanced microsoft excel skills
Strong ability to connect data, understanding how data streams relate to each other at both granular and holistic levels.
Strong ability to provide quantitative analysis (e.gEngineering, statistics, finance, mathematics, economics)
Strong ability to aggregate, standardize, interpret and model data and work independently within a data warehouse, cloud database, or decentralized environment.
Basic knowledge of common statistical analysis methods (e.gPropensity, classification, text mining and sentiment analysis) and tools (sas and spss).
Strong knowledge of digital marketing platforms, including website analytics (google analytics, adobe analytics), widely used ad serving and technology platforms, social listening and analytics platforms.
Experience with data visualization methods and dashboard tools and modern business intelligence tools (e.gTableau, power bi, alteryx, datarama)
Please note: the job duties and responsibilities of this role are unable to be performed in the state of colorado at this time.
What you can expect next
Hyland recruiters thoroughly review every application and will contact you within 1 to 2 weeks regarding next stepsBe sure to add hyland to your contacts list and check your spam folder so you never miss a message from us!
Any follow up questions? email your recruiter directly at careers@hyland.com.
Benefits 401(k) retirement savingsFlexible schedulePaid time offMedical, dental, visionVolunteer paid time offWellness reimbursementPaid parental leaveSabbatical programHyland house programFind out more by going to https://www.hyland.com/en/careers/life-at-hyland.
Welcome to #hylandlife since 1991, it has been hyland’s mission to help our employees, customers and partners exceed their potential with our industry-leading content services platformOur employees exude a contagious energy and are passionate about what they do – whether it’s helping customers succeed, raising up their fellow hylanders, or engaging in the communities where they live and work.
The #hylandlife hashtag encompasses our employee-centric cultureOur employees live our culture day in and day out by bringing their best self to workHyland supports them to do just that through career development resources, wellbeing programs and innovation practicesWe thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.
As we’ve grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communitiesWe strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to themWe are committed to a policy of equal employment opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinancesThe information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.
