Description:
About the company
For the past twenty plus years, idoc has remained committed to the success of independent optometrists, and today has emerged as a leading alliance of private optometric practice owners in the united statesFounded by an optometrist with the first-hand knowledge of private practice ownership, idoc empowers independent owners to live the practice of their dreamsIdoc’s core value of “people first, always” and focus on innovation offer a significant competitive advantage to our membership of over 3,200 optometrists – enabling them to embrace change, seize opportunity, and position their practices for long-term successIdoc serves its members through expert guidance from industry-admired consultants, metric-based business analytics, personal account management, member-exclusive vendor discounts and rebates, continuing education opportunities and national, regional, and local peer networking events.
We are proud to be a great place to work-certified™ company! check out what our employees say makes working here so great: https://www.greatplacetowork.com/certified-company/7025633
Role summary
We are looking for a highly creative marketing copywriter to support two marketing departments with content developmentWe are seeking someone with exceptional written and oral communication skills and acute attention to detailThe copywriter will be responsible for producing engaging, clear text for different marketing channels such as websites, print ads and social mediaDuties include researching keywords, producing interesting written content and proofreading work for accuracy and qualityThis role is highly collaborative and will require working with multiple departments to plan and execute responsibilities.
Responsibilities
Write monthly blog articles to be used by seo manager for client websites
Craft social media post copy for idoc social + idoc web/seo + social clients and add to content libraries in sendible for use by the social media specialists
Write evergreen articles about eye care and eye disease for client websites
Draft practice-specific “about us” copy and reformat o.dBios and staff bios copy for tone, work with google ads specialist to write copy for google ad campaigns.
Write monthly press releases and website content for public website
Craft social media post and email copy for idoc brands – membership and services
Write product messaging for printed collateral including sell sheets, brochures, etc.
Create brand briefs and copy platforms for new products in pipeline
Perform other duties as assigned
Requirements:
Strong attention to detail and excellent organizational skills.
Strong written, verbal, and interpersonal communication skills.
Basic/familiarity with html, graphic design, and social media platforms.
Hubspot or other crm software experience a plus.
Self-starter and results-driven mentality; ability to manage multiple projects simultaneously.
Ability to effectively communicate with both internal and external partners.
Adept at learning web-based tools.
