Job details
Job type full-time
Full job description
Senior campaign manager
The senior campaign manager brings an innovative spirit and a deep focus on data in the design and implement of a comprehensive campaign marketing plan within iqvia technologiesThe manager will be responsible for specific campaigns from strategy, concept, logic flow, multi-touch execution, and optimization, working in collaboration with product marketing managers (including client acquisition, cross-sell / upsell)This candidate will leverage a balanced marketing mix across the “paid, owned, earned” marketing landscape to create unforgettable experiences for prospects and clients throughout the buyer’s journeyThe manager will have responsibility for numerous activities including campaign strategy consolidation (streamlining execution by persona) and will work to determine best digital, social, events and other tactics with the goal of optimizing campaign and channel performance (through kpis such as mql conversion, pipeline influence/attribution, web visits, social engagement etc.).
This role requires matrixed collaboration and integration across number stakeholders including product marketing managers, sales enablement team, and key stakeholders across the organizationThe candidate must also have experience with stakeholder management, digital, social, and other innovative community influencer channels and consistently evaluate potentially lucrative acquisition channels for future scaling.
This position is a key to shaping our go-to-market approach and will require an experienced individual to guide best practices at iqvia technologiesThe role requires a strategic, data-driven mindset and “can do” spirit as we redefine processes and map out data requirements to deliver a more modern campaign strategy.
Key responsibilities include but not limited to:
Campaign design (strategy, offerings, timeline and marketing mix tied to logic map)
Campaign strategy, timeline and regional business unit guidance
Marketing mix selection and optimization
Contribute to budget management
Metrics and pipeline dynamics (lead scoring, lead passing and lead attribution)
Digital and content syndication experience, strategy and performance metrics
Social media strategy and engagement
Event strategy and management (in-person, virtual, and hybrid)
Campaign execution; tagging, asset performance etc.
Requirements
The successful candidate will have proven and successful experience in creating and executing campaigns and be able to perform tasks to the successful completion of a projectThe candidate must also have a proven and successful experience building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment.
The manager must be highly analytical, and data drivenThe manager should be able to demonstrate a keen understanding and appreciation of metrics, have experience with a/b testing, and marketing program optimizationThe candidate must also have an ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and roi.
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At iqvia, we believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier worldThe advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 70,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the wayLearn more at jobs.iqvia.com.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law.
Iqvia, incProvides reasonable accommodations for applicants with disabilitiesApplicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact iqvia’s talent acquisition team at workday_recruiting@iqvia.com to arrange for such an accommodation.
