Job details
Job type full-time
Full job description
Essential functions
Partner with rbu executive teams to translate business objectives and market opportunities into a cohesive marketing strategy that differentiates the brand, optimally positions priority solutions.
Establish marketing priorities and content/engagement campaigns for integrated solutions and adjacency teams to expand iqvia’s awareness and credibility for new customer segments or solutions packages.
Manage a marketing budget that delivers appropriate kpis aligned to business objectives to generate awareness, consideration, preference and opportunities in targeted personas / industry segments
Lead marketing planning cycles for both the us rbu business at large, and portfolio teams
Consolidate and communicate campaign results and roi of sales and marketing efforts, demonstrating both volume and value contributions of all marketing teams in a cohesive, compelling story
Identify and execute areas of opportunity for market research – qualitative and quantitative – to support business priorities and strategies, and conduct necessary research on target personas, buyer needs, purchasing decisions, etc.
Organize and orchestrate qualitative and quantitative research activities across the portfolio teams.
Create a detailed content strategy that orchestrates brand-level messaging and capabilities for internal and external audiences, leveraging internal and external marketing channels as appropriate, account-based marketing and direct sales efforts via the sales team.
Continually assess, understand, and present competitive messaging and marketing activities to senior leaders with recommendations to maintain strategic differentiation.
Qualifications
Bachelors degree, mba preferred
10-15+ years of strategic brand or product marketing experience in healthcare or life sciences company
Ability to create and execute complex, multi-channel content marketing plans across multiple functions and stakeholders
Experience managing marketing budgets, and reporting on kpis to senior management.
At iqvia, we believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier worldThe advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 70,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the wayLearn more at jobs.iqvia.com.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law.
Iqvia, incProvides reasonable accommodations for applicants with disabilitiesApplicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact iqvia’s talent acquisition team at workday_recruiting@iqvia.com to arrange for such an accommodation.
