Job details
Job type full-time
Full job description
Company overview:
Identity automation is a houston, texas based software company that provides identity and access management (iam) solutions for k-12 and higher educationIts flagship platform, rapididentity, safeguards learning environments, maximizes instructional time, and minimizes the load on information & educational technology teamsTechnology leaders turn to rapididentity for its best-in-class security capabilities, time-saving automations, and flexible approach to managing digital identities.
About the role:
As the demand generation manager at identity automation, you will own our inbound marketing funnel,
Executing the right mix of demand generation and marketing automation activities to optimize itYou will lead the planning, execution, and reporting of these activities and metrics, developing integrated marketing campaigns that drive lead generation and the sales pipelineThis is a high-impact role where you will work collaboratively alongside a sales and marketing team focused on scaling and growing the business.
What makes you right for the position? you`re a self-starter, savvy with marketing technology, highly-collaborative, and have a strong track record of planning, building and managing digital marketing campaignsYou’re an analytical yet creative hands-on marketer with a passion for demand generationYou are not afraid to fail forward, experimenting with new channels, strategies, and tactics to maximize the top of the funnel, while ensuring optimal conversion down the funnel.
Responsibilities:
Designs and manages integrated marketing campaigns that span the customer journey to drive leads and the sales pipeline, including targeting, tactics, creative concepts, channels.
Develops campaign marketing plans and timelines, communicating details and deadlines to stakeholders.
Manages digital marketing channels, including paid media, email marketing, and website.
Defines kpis and uses reporting and analytics to track inbound and outbound marketing campaigns and results using tools, such as insightsquared, salesforce, triblio, google analytics, and hubspot.
Delivers performance reports to leadership and department stakeholders
Manages spend vsBudget reporting for demand generation programs, including roi reporting on activitiesWorks closely with marketing & sales ops to provide reporting and actively monitor and analyze the health of marketing contributions to the sales pipeline & conversion.
Analyzes data (campaign results, conversion rates, and opportunities) and uses tactics (a/b testing, heat mapping, and other website optimization techniques), to formulate recommendations based on what is converting and closing bestUses those recommendations to optimize campaigns to produce better outcomes.
Formulates paid media strategies, including adcepts, copy, targeting, and tactics and manages paid media tools, such as google adwords and linkedin & facebook ad managers.
Works with the content marketing specialist to develop inbound, outbound, customer, and nurture email campaigns.
Oversees website maintenance and implements website updates, such as implementing personalization, website form and conversion optimization, creating landing pages, managing triblio smart pages to support the sales team, technical seo, and updating wordpress content as needed.
Evaluates the digital marketing end-to-end lead process and recommends new technologies and add-on applications to improve and optimize conversion rates and campaign performanceAssists with technology vetting & implementation.
Understands the challenges faced by each buyer persona; uses this to create targeted campaigns addressing and solving these challenges.
Manages day-to-day digital marketing activities, external vendor relationships, and internal stakeholder meetings as needed.
Stays abreast of marketing industry trends, tools, and tactics.
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Qualifications: *
Bachelor’s degree in marketing, communications or related field.
7+ years of marketing experience
Extensive marketing automation platform (hubspot preferred), and salesforce experience required.
Expert understanding of both inbound and outbound marketing tactics, as well as digital marketing channels — particularly paid media, email, and website management.
Experience with a variety of industry-standard tools, such as google analytics, google adwords, linkedin and facebook campaign managers, wordpress, abm tools (triblio preferred), unbounce, google tag manager, google search console, etc.
A solid understanding of b2b marketing, sales funnel, and demand generation metrics hubspot and google ads certifications preferred
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Job type: full-time
Work location: multiple locations
