Job details
Job type full-time
Full job description
Position summary
As a key member of the social media team, you will be responsible for managing the illumina corporate social media channelsThis includes coordinating and scheduling planned social media posts as well as monitoring and responding to comments, questions, and other engagement opportunities in social media.
This role requires a detailed understanding of tools, analytics and social technology as well as all native, global platforms (twitter, linkedin, facebook, instagram, youtube, wechat, and beyond)The candidate must demonstrate a clear ability to develop tactics and campaigns that drive the business goals; earned media, audience growth, owned engagement, acquisition, reach, and moreA deep understanding of social voice, tone, style and creative is critical, as well as a clear understanding and familiarity with the company, competitors, and the overall genomics landscapeCandidates with industry or science expertise are preferred.
Key responsibilities
Manage and coordinate social media content on the illumina corporate social media channels
Engage with customers and the broader illumina community in social media and respond to/escalate comments and requests
Solidify and regulate illumina’s brand voice on social media, including writing and proofing copy and content before posting
Support corporate communications priorities in social media, including working directly with key internal stakeholders to build out social media strategies
Work with cross-functional teams to establish and maintain a corporate social media editorial calendar
Keep an eye on the pulse of the media landscape and the activities of kols to identify and surface reactive opportunities on social media
Analyze web traffic and relevant social platform metrics
Relay community feedback to relevant internal stakeholders
Foster strong relationships between illumina and customers, media, and other kols (key opinion leaders) in social media
Liaise with other illumina functions to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency
Attend networking events or relevant industry workshops
Align with key stakeholders to identify success metrics for social media campaigns
Support social media director with ad hoc strategy and materials development
Requirements
Sr specialist: at least five (5) years of experience in managing global social media communities and driving engaging programs on multiple channels (experience in life sciences, biotech, and/or a highly regulated environment preferred)
Specialist: at least five (2) years of experience in managing global social media communities and driving engaging programs on multiple channels (experience in life sciences, biotech, and/or a highly regulated environment preferred)
Ability to identify, track, interpret and report relevant social media metrics
Clear and proactive communicator with ability to manage the needs of multiple stakeholders, including c-suite
Precise attention to detail
Analytical mindset with proficiency in marketing and metrics
Strategic thinker and proactive problem solver
Ability to thrive in a dynamic and agile environment
Concerns regarding covid-19 continue as positive cases are experienced in the communities in which we operatePlease be aware that, as a condition of employment, illumina requires proof of covid vaccination for all u.s.-based employees (subject to limited exceptions) beginning november 1, 2021.
At illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our missionBuilt on a strong foundation, illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomicsWe are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or raceWe also have several employee resource groups (erg) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and workWe are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic informationIf you require accommodation to complete the application or interview process, please contact accommodations@illumina.comTo learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
