Job details
Job type full-time
Full job description
Position summary:
As part of the americas regional product marketing team, this role will be responsible for marketing of illumina’s products with a focus on benchtop sequencing platforms and associated applicationsThis individual will work cross functionally to develop and execute on marketing plans with the end goal of driving new placements and system utilizationBy developing a deep understanding of customer needs and ngs application landscape, this person will serve as the regional lead for new product introductions and key product updates including leading go to market strategy, sales training, and enablementThis individual will work closely with their counterparts across global and regional marketing teams to assure alignment with global, regional and segment strategiesIdeal candidates will have industry-specific commercial experience, have worked in cross-functional matrixed teams successfully, and have a history of working constructively with a variety of different stakeholders throughout an organizationA good understanding of the ngs market, applications, and customer base is essential for the success of this individual.
Responsibilities:
Develop and execute on americas regional go to market strategy for benchtop sequencing platforms and related library prep and informatics workflows.
Accountable for crafting and executing strategic plans to support product and revenue strategies at regional, market, and/or customer segment level
Provides input to product management on npi strategy and manages product launch in region
Gathers understanding of customer needs and develops product-segment intersected go-to-market strategy
Collects market & customer insight through face-to-face engagement
Analyzes regional product launch kpis and reports voc and vof feedback to regional management and product marketing teams
Facilitates product-specific training and sales enablement for sales specialists, commercial sales teams, and partners
Assist in the development of sales enablement tools and support sales teams by providing guidance for product messaging and positioning, objection handling and identifying target customers.
Work in tandem with regional segment marketing and sales organization to ensure alignment of strategy, messaging, and tactics
Partners with internal and external creative teams to develop marketing content (campaigns, positioning, messaging, etc.)
Defines product solution (including library prep, automation, sequencing, and informatics) for key ngs methods, in partnership with global product marketing, market segment, commercial, and other stakeholders
Position requirements:
Considerable ability to effectively communicate and influence internal and external audiences using both oral and written communication skills
Proven track-record of working constructively with sales
Understanding of genomics technologies broadly, and deep understanding of ngs specifically.
Experience in and familiarity with the ngs market including customer base, market segments, technologies, products, and applications.
Ability to own both long-term strategy and executional detail
Excellent interpersonal, verbal, and written communication skills
Organizational capabilities to drive work proactively
Preferred experience/education:
Bachelor’s degree required; mba or phd a plus.
5+ years of experience in marketing, sales, support and/or market development in life sciences, or related industries
Experience and understanding of genomic technologies and how they can be utilized in the market is required
Technical knowledge of genomics, next-generation sequencing and molecular biology products is highly desired
Demonstrated experience in technical marketing and close collaboration with commercial is highly desired
Must have demonstrated effective collaboration in highly cross-functional business settings
Previous experience in customer-facing role (sales, support, etc.) is preferred
Demonstrated experience in new product introduction and management of on market products in the life sciences field is a plus
Location: remote in us, travel up to 20%
Concerns regarding covid-19 continue as positive cases are experienced in the communities in which we operatePlease be aware that, as a condition of employment, illumina requires proof of covid vaccination for all u.s.-based employees (subject to limited exceptions) beginning november 1, 2021.
At illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our missionBuilt on a strong foundation, illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomicsWe are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or raceWe also have several employee resource groups (erg) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and workWe are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic informationIf you require accommodation to complete the application or interview process, please contact accommodations@illumina.comTo learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
