Job details
Salary $140,000 - $160,000 a year job type full-time
Full job description
**open to remote**
We’re seeking a dynamic, data-driven digital marketer to take our customer experience to the next levelIn this highly analytical role, you will build the strategy for and manage our lead nurture and re-engagement programs across email and deliver content that delights our customers, drives conversion and revenueYou’ll be the founding member of our performance marketing team and will build out and lead the rest of the pod within the larger marketing team, and possibly beyondYou understand what it takes to build something from the ground up and take pride in rolling up your sleeves to get it done.
You will:
Build and optimize our digital marketing programs, with a focus on creating sophisticated nurture programs for leads and customers in various segments and stages of the funnel
Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback
Collaborate on content strategy where it pertains to lifecycle and working cross-functionally with our copywriters and design team to move projects forward
Establish rigorous ab testing processes to test creative design, content, email cadence and timing to constantly improve performance
Partner with our customer facing, research, and product marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights
Lead esp migration from sailthru to cordial
Serve as subject matter expert for all things performance marketing and act as a resource across the organization to foster a collaborative learning environment
Build and managing a team of highly engaged individuals
Analyze, synthesizing and distributing results of digital marketing campaigns to marketing team members and executives
You have:
8+ years of relevant experience, primarily in b2c tech
Excellent written and verbal communication skills
A do-it-yourself attitude; this role will require you to take on individual projects as well as manage a team
Strong understanding of all online marketing channels (including paid social, paid search, affiliate/influencer, email and sms)
Fluent in data and analytics with ability to rapidly assess business trends and identify meaningful information to drive decision making and craft compelling narratives
Expertise in multi-touch attribution, developing ltv and cac models
Data-driven mindset, leverage data to form business cases and drive decisions
Self-drive and are motivated to work in a fast-paced, dynamic environment
Strong record of managing successful teams across different marketing functions, including partner and product marketing
International experience, a nice to have
Remote work
This role is open to remote u.s residentsWe are currently accepting applications from all parts of the us however international applicants are not currently accepted for the hq teamPlease note that all qualified candidates should have u.s sponsorship or residency to work in the u.s.
Indiegogo is an equal opportunity employer and complies with the san francisco fco
Indiegogo is committed to respecting your privacy as a job applicantPlease visit our job applicant privacy statement in our privacy portal for more information on your privacy rights and how indiegogo processes your personal information.
For this role our target annual base salary range is $140k- $160kFinal salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
This position comes with:
Medical, dental & vision coverage
Life & disability insurance
Pet insurance
Tax-advantaged health accounts
401k (traditional & roth)
Mental health & fertility services
20+ days of paid time off annually + holidays
Paid parental leave
And more!
Job type: full-time
Pay: $140,000.00 - $160,000.00 per year
Work location: multiple locations
