We’re an international agtech startup pioneering an ambitious mission in a high-growth industry where agriculture meets technology to solve our toughest climate and economic challengesThrough the use of data-driven insights, natural microbiology, and innovative digital technologies, indigo is partnering across the supply chain to cultivate agriculture as a scalable climate solution and enhanced ecosystem that beneficially serves farmers, consumers, and the planet alike.
Our mission is unique, and therefore our teams are too: from multigenerational farming gurus who understand the land to cutting-edge techies committed to frontiers of innovation, our teams are a reflection of the range of the stakeholders we serve: the earth, the farmer, and the consumer.
In this newly created position reporting to indigo`s chief marketing officer, we are seeking a dynamic leader with a passion for storytelling, brand building, and driving business impactYou will work closely with executive leadership, marketing, product offering teams, investor relations, and internal and external partners to ensure a consistent and compelling company-wide narrative and portfolio communications strategy that is excellent and impactfulThis position has a global remit and you`ll have the mandate to run a fast-paced business and partner with a team of integrated marketers to lead and raise indigo awareness through smart attention-grabbing work.
Responsibilities
Indigo - the preferred partner:
Build indigo’s brand reputation as a leader in agtech among farmers, grain merchants, and ecosystem partners
Create a consistent, compelling brand message that builds trust with the agricultural community
Cultivate both a “farmer-first” and “customer-first” brand reputation that resonates in the industry and ultimately drives business
Strategically connect marketing and communications activity on behalf of indigo and through partners
Leadership & teamwork:
Stand as an integral part of the marketing leadership team, acting as a strategic driver and voice of our fast-paced business through earned media
Partner with a team of integrated marketers to lead and grow through smart, intriguing work and elevated stakeholder relations
Lead and develop an internal team of talent
Collaborate closely with teams across the company including: people (hr), government relations, investor relations, and marketing leadership to provide counsel and drive to activation so that our efforts show up as one brand with impact
Coach and activate internal stakeholders across the organization to ensure consistent and optimal narrative - ensuring consistency across all audiences (egField employees, technology team at conferences, executives to partners)
Presence and purpose:
Cultivate a consistent narrative across the company
From planning and strategy to creative and measurement, you will be leading communications for a unique and pioneering business that has ambitions to make beneficial impact on agriculture and all of the industry stakeholders, including consumers
Develop relationships with key stakeholders in the scientific community to help indigo build its position as a leading expert in the climate / environment space
Execution:
Develop a corporate communications plan for indigo that factors our range of audiences, stakeholders and offerings
Maintain a pulse and analysis of indigo’s public perception across our range of stakeholders - understanding our strengths, weaknesses and opportunities
Manage and support the corporate and commercial communications work product in executing upon the communications plan that builds brand equity (trust, reputation, quality)
Collaborate across channels - digital, social, pr for indigo and its partners - around an editorial and agronomic calendar, identifying and leaning into key moments for indigo’s brand with our range of audiences
Conduct audience research that measures sentiment, media consumption habits, production support needs (growers), perceived value of indigo based on current offers
Align communications and marketing to strategically develop a unified message across all offers and stakeholders
Understands and embodies our mission & core values:
Excited by indigo’s mission; believes that indigo can fundamentally change the agriculture industry; can clearly articulate passion for our mission and values
Innovative; solution-oriented; fearless communicator on steers for the business and operates with optimism
Will be widely viewed as someone who personifies our core values, is committed to them, and leans on them when making decisionsSpecifically:
Demonstrates a track record of high integrity - doing the right thing, owning mistakes, conducting oneself honestly
Values, communicates and interacts with others with high levels of transparency and respect
Collaborates well across functions; creates an inspiring and collegial work environment
Competencies
Able to connect and communicate across boundaries effectively and in a manner that engenders trust and empathy
Comfortable with ambiguity
Collaborates well across functions; creates an inspiring and collegial work environment
Excited by indigo’s mission; believes that indigo can fundamentally change the agriculture industry; can clearly articulate passion for our mission and values
Demonstrates a track record of high integrity - doing the right thing, owning mistakes, conducting oneself honestly
Values, communicates and interacts with others with high levels of transparency and respect
Ability to articulate strategy to internal and external audiences
Experience distilling complex issues into clear, creative communications
Strong instincts in fast-moving situations with media and partners
Deep understanding and appreciation for all aspects of modern marketing, content and communications
Able to filter through the noise to identify and shape communication and content to a larger narrative consistently and over time
Has the ability to intuitively drive process, mitigate issues before they’re known, and maintain a constant pulse of all necessary functions
Exceptional research, writing, editing, verbal, and interpersonal skills
Has a pulse of news and newsmaking events and knows how to find opportunities to insert indigo into relevant stories
Qualifications
8+ years of experience leading corporate communications
Proven experience developing and implementing corporate communications plans that factor in multiple audiences and initiatives.
Sophisticated understanding of media landscape and each respective group’s audiences goals
Experience with how content production and digital media work to leverage ideas effectively
Leadership and management experience building and leading high performing team in an inclusive way that aligns with indigo core values
Demonstrated knowledge of our intersecting sectors and constituencies, passion and a proven track record in earned programming can make the journey more efficient (experience in climate/sustainability is a plus)
Gravitas to ensure indigo’s message leads the day in crowded coalitions and partnerships
Clear financial acumen
Experience successfully managing and engaging with multiple agencies (of all types) to produce great results/work
Experience with crisis and issues preparedness
Experience with investor relations and communications, experience with transitioning from private to public a plus
Has an understanding of the agriculture industry with experience outside of the industry
Experience in similar role for a brand that successfully navigated hyper growth and evolution, transformation
Experience in a similar role navigating reputation management issues with proven, successful outcomes
“the requirements below are a wish list - not a hard set of “boxes” you need to check to move forwardIndigo is building an inclusive, team-oriented organization, and we want you to apply, regardless of whether you meet all the requirements below:”
Indigo is committed to living our values, specifically “creating a work environment where everyone feels respected, connected, and has opportunities to learn and grow.” as part of living our values, we strive to create a diverse and inclusive work environment where everyone feels they can be themselves and has an equal opportunity of succeeding.
