Job details
Salary $50 - $70 an hour job type full-time number of hires for this role 10+
Qualifications
Web analytics: 8 years (preferred)
Marketing: 10 years (preferred)
Full job description
Hi job seekers,
We have immediate requirements _ web analytics & marketing analyst _ location : sanjose ,ca
Designation : web analytics & marketing analyst
Experience : 10 years
Immplement name : tekpundit
End client name : splunk
Location : sanjose , ca
Rate : 75$ on c2c
Job describtion:
Web analyst jd
We are looking for an experienced web analytics analyst to join our web marketing team! the analyst provides reporting and conducts ongoing analysis to enable continuous measurement and optimization of web propertiesQualified candidates will have prior experience deriving insights from data and making recommendations to increase conversion, engagement over sales pipeline.
A web analyst’s core duties are working with trend and data reporting, analyzing a/b testing campaigns, exploring new opportunities, being aware of website visitor behavior and experiences.
Responsibilities
Web analyst duties and responsibilities
Measure, report, and strategize metrics to support growth opportunities related to the performance of our website and marketing campaigns.
Analyze behavioral web analytics data to deliver insights, identify gaps in tracking, and make recommendations for optimizations.
Build customized reports that help leadership stakeholders understand current performance measured by the metrics that matter.
Take full ownership of analytics setup and integration with other platforms, and spearhead initiatives such as multi-touch attribution
Create day to day reports for web performance
Report on ctrs, conversion rates, sales qualities leads and pipeline
Perform customer journey and path analysis.
Develop and maintain ongoing web reporting to be delivered to the stakeholders and management.
Identify areas of opportunities for report automation for business stakeholders
Gather business requirements from stakeholders and partner with technical analysts to develop technical requirements for new functionalities in order to accurately report on relevant web kpis.
Conduct and present ad hoc analysis to help identify optimization opportunities across site and inform web marketing and optimization strategy.
Provide general troubleshooting assistance for web analytics reporting and bug fixes.
Proactively identify tracking details that can improve reporting capabilities and enable more advanced web analysis.
Provide support to cross-functional and global partners of web analytics through maintenance, mining and integration of data sources.
Train business stakeholders on using google analytics to enable independent reporting while ensuring consistency and accuracy in data interpretation.
Stay abreast of industry trends, best practices, and the evolving analytics landscape.
Surface digital analytics insights and recommendations, proactively investigate root causes of aberrant data, and identify opportunities for optimization
Create and publish reports to assess trends and insights pertaining to digital and web journey performance
Ensure your numbers are air-tight by performing individual quality control, checking with relevant data owners, and cross-referencing findings against secondary sources
Manage and optimize the web analytics technology stack based on industry standards, testing and research
Establish standard operating procedures for web analytics operations both internally and with business partners across the organization
Identify opportunities to measure key drivers and potential gaps in the web experience that will drive future enhancement efforts
Qualifications
Minimum 5 years of experience in digital analytics measurement and operations with a track record of measurable results
Experience in a b2b enterprise technology organization a must
Bachelor’s degree in a quantitative field or equivalent experience; background in statistics, operations research or finance a plus
Solid understanding of digital and web marketing and can manage and report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars, and online communities
Thorough understanding of direct response digital media and metrics, budgeting, multi-touch attribution, marketing/media mix modeling, and optimization techniques.
Paid media analytics experience in a b2b technology environment
Expertise in marketing and advertising technology platforms including web analytics, tag management solutions, ad servers, dsps, dmps, bid management,
Experience using tools such as google analytics, marketo, tableau, google tag manager,, salesforce, bizible
Background in technical analytics implementation, including website tagging, campaign tracking and classification, debugging, etc.
Advanced sql/tableau/python user; familiar with database design; experience working with marketing data sets - would be a plus
Bonus: knowledge of javascript, jquery, json, and dom manipulation, cloud data warehouse architectural experience, css and html
Strong business acumen with the ability to work independently and effectively solve problems
Detail-oriented with ability to think about the big picture
Outstanding organizational skills and dedication to quality and integrity
Curious by nature and unafraid to take initiative
Ability to pivot and adapt to shifting priorities without missing a beat with “test and learn” mindset and track record of innovation
Highly organized with focus on owning a project through all stages of execution
Must have strong quantitative analysis skills and advanced excel skills
Ability to independently prioritize and execute
Job type: full-time
Salary: $50.00 - $70.00 per hour
Ability to commute/relocate:
San jose, ca: reliably commute or planning to relocate before starting work (preferred)
Experience:
Web analytics: 8 years (preferred)
Marketing: 10 years (preferred)
Work remotely:
Yes
