Job details
Job type full-time
Full job description
Infotrack is committed to hiring the best talent anywhere in the united statesUnless the job requires presence in an office, new and existing employees can choose to work entirely from home or all or part of the time from an office (in nyc, chicago, denver, or the bay area)We interview and onboard virtually.
About the role
Infotrack is looking for a content marketing manager to craft informative, engaging content to draw in prospects, qualify leads, and activate customers by communicating how our solutions can help make their litigation operations more efficientYou`ll have prior experience with inbound marketing, owning a content calendar, and generating leads.
As a content marketing manager, you`ll be responsible for ideating, researching, writing, and crafting content that informs, entertains, and engages the infotrack audienceSuccess in this role will, therefore, require that you know how to identify informational gaps and subject matter that align with our customer interests.
This is a full-time, salaried positionSalary for this role is market rate.
About infotrack
Infotrack is a platform that seamlessly connects law firms to the courts and to the services that they need to litigate successfullyWe`re global leaders in legal technology with unparalleled expertise in forging integrations that can drastically improve the efficiency of law firms and the legal systemThis position will be focused on the us market.
As a highly ambitious company, we know that our people are critical to our successThat`s why we`re passionate about fostering a high-performance culture built on professional development, open communication, and transparent leadershipIf you`re smart, dedicated, and eager to help build a market-leading solution that makes a difference in the lives of our clients, join us.
Responsibilities
Gain a deep understanding of infotrack`s software through training and experience.
Develop in-depth knowledge about our target market of law firms and legal professionals and learn about the challenges they face that our software can solve.
Understand and learn how to use our marketing tools, including salesforce, pardot, wordpress, hootsuite/buffer, and instapage.
Own and manage a comprehensive content calendar of blogs, ebooks, email promotions, and more, including ideating, researching, writing, editing, and designing.
Collaborate with the team to develop thoughtful, informational articles, guides, and webinars to support partner campaigns
Work with the rest of the marketing team to align on and develop messaging and content for every stage of the funnel.
Oversee social media channels, including design, copywriting, and scheduling.
Closely monitor website traffic and activity, identifying places to improve engagement and optimize conversion rates.
Prioritize lead generation in all messaging, campaigns, and content.
Streamline all messaging and branding across channels and develop a comprehensive library of guidelines and assets to direct branding company wide.
Develop and host live and recorded webinars to educate, train, and interest audiences of prospects and customers
Build out regular, action-oriented email newsletters aimed at nurturing prospects and interesting customers
Partner with sales and customer success to develop onboarding plans and strategies that lead to the rapid adoption and usage of our services.
Continue developing your knowledge and understanding of our product, our customers, and the most effective marketing tactics and strategies.
Maintain a team-oriented mindset and willingness to shift priorities and focus to contribute to the success of the team and the company.
Requirements
You have 3-5 years of experience managing content calendars and creating content in a b2b software companyWe sell to law firms and legal professionals, so prior familiarity with the legal industry is a bonus, but not required
You have a portfolio of polished writing available to share upon application
You understand the essentials of inbound marketing and know how to identify dynamic ways to draw in prospects who are a good fit with engaging, entertaining, informative content
You are a highly skilled writer; you know how to hold people’s attention with your words, whether via a quippy social media post, a blog, or a comprehensive ebook
You`re a confident communicator who is comfortable presenting in live, virtual settings.
You enjoy collaborating with a team to create the best approach to any project and are open to hearing and sharing contrasting ideas and strategies.
You`re technically adept and experienced with web technologiesIdeally, you`ve previously worked in marketing for saas solutions.
You are incredibly detail-oriented and hold yourself and the rest of the team to high quality standards for language, design, and other branding elements.
You`re familiar with the main tools and tactics of sellingYou`ve used a crm (ideally salesforce).
Benefits
Whether you choose to work in an office or remotely, we strive to ensure that you have the resources and training that you need to successfully collaborate and succeedAt infotrack, we’re committed to a workplace where everyone feels comfortable to do their best work and, yes, have fun!
We offer
FlexibilityWork from home, an office, or a mixture of the two—wherever you`re happiest and able to do your best work.
Excellent health, dental, and vision plans, 401k match, 20 days of paid time off, plus more competitive benefits.
Work with a knowledgeable, high-achieving, experienced, and fun team.
Be part of a culture obsessive about learning, development, and career growth.
Learn more about life at infotrack on our website.
Infotrack is certified as a great place to work®Find out what our employees are saying>>
Additional information
Because we firmly believe that a diversity of experience and perspectives brings strength to our company we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability statusAny information that you share with us will be kept confidential and is subject to our privacy policy.
