Job details
Job type full-time
Full job description
Company description
About informa tech
Informa tech is a market-leading provider of integrated research, media, training, and events to the global technology communityWe`re an international business of more than 600 colleagues, operating in more than 20 marketsOur aim is to inspire the technology community to design, build and run a better digital world through research, media, training, and event brands that inform, educate and connectOver 7,000 professionals subscribe to our research, with 225,000 delegates attending our events and over 18,000 students participating in our training programs each year, and nearly 4 million people visiting our digital communities each month.
Https://www.informatech.com/
Job description
Job title: marketing segmentation analyst/business analyst
Reports to: director of marketing segmentation and automation
Division: informa tech
Business group: operations
Team: automation & segmentation
Location: remote*
Years of experience: 1-2
In summary
You will be joining an analytical team providing technical support to marketing partners in the development of email distribution lists aligned with the brands’ target demographics and behavioral criteriaYou will control and evaluate marketing customer data across multiple databases and brands within the information communication technology or ict sector.
You will play a critical role in growing and monetizing our subscriber base by building and executing campaigns that drive subscriber acquisition, retention and engagement through a variety of marketing channelsYou should be proficient in advanced customer segmentation, marketing analytics, and reporting.
Day-to-day responsibilities
Works in conjunction with segmentation and automation analysts to ensure target audience, propensities, and buying personas/ profiles are clearly defined/understood for content, timing, and personalization.
Creates email segments, leveraging eloqua’s segmentation capabilities including behavioral segment filters and data uploads
Creates segmentation queries using obiee or other similar platforms
Assists with performing data quality audit to identify bad data and facilitating correction and normalization
Pulls segmentation analysis for various email campaigns including segment source attribution, propensities, and online data histories
Creates lead scoring models
Understands all available/collected/stored contact data fields that can be used for email segmentation queries
Provides database reporting for pre-sell planning and sales pitch
Works closely with the data governance lead to ensure data processes, frameworks, and governance is understood and adhered to
Understands business’ data collection, usage, storage, and retention policies
Further responsibilities
Participate in cross-departmental and pillar marketing teams training on how to drive subscriber engagement and retention
Drive operations and administration of duplicate account resolution, data standards, and data cleansing.
Reduced bounce rates and delivered timely, accurate, and useful data availability that enhanced the visitor’s experience by identifying key system integration points and implementing integrations between primary source crm and 3 externally facing applications.
Performed system database updates via sql, normalized existing data via sql, and structured uploads creating processes for adherence to data-related business decisions.
Integrated management functions into the marketing automation solution (eloqua), effectively restructuring the email subscription center increasing ease of use, and enhancing workflow.
Fixed email segmentation to enhance targeting for marketing and sales emails.
Qualifications
At least one (1) year of marketing database and operations experience
Demonstrated success in a database or marketing analytics
Proficiency in eloqua segmentation capabilities, lead scoring, and data normalization
Database marketing background
Bachelor’s degree required, preferred in areas of statistics, math, economics, business/marketing, or related area
Solid foundation and understanding of automation principles, customer contact strategies, and privacy compliance
Prior experience of managing project activity, ability to prioritize and manage time efficiently
Outstanding collaboration and communication skills written, verbal, presentation
Externally focused; keeps abreast of technology developments and Apply Now that knowledge to business problems
Additional information
Why work at informa
Employee experience is very important to us at informaOn top of joining a supportive, diverse and ambitious team that welcomes all types of candidatesWe are also flexible with different working patterns and prioritizes promotions internallyOur benefits include:
Learning and development plan to assist with your career development
15 days pto plus 9 national holidays, 4 days for volunteering and a day off for your birthday!
Competitive benefits with 401k match
Paid parental leave
Work with a high quality of specialist products and service
Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
Espp - become a shareholder
We know that sometimes the `perfect candidate` doesn`t exist, and that people can be put off applying for a job if they don`t fit all the requirementsIf you`re excited about working for us and have most of the skills or experience we`re looking for, please go ahead and applyYou could be just what we need! we believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeedAs such, informa is proud to be an equal opportunity employerWe do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
See how informa handles your personal data when you apply for a job here.
