Job details
Job type full-time
Full job description
The product marketing director is responsible for leading and overseeing all activities related to the planning of and execution of outbound marketing efforts across inmar’s media and data business unitThis would be in relation to our retail media network solution, shoppersync™ data and insights platform and individual products from within the suite (programmatic media, social commerce solutions and in-store media solutions).
This individual works with other members of the product marketing and strategy team to identify or understand key strategic positioning opportunities for inmar’s media productsThe individual has deep knowledge of market and industry trends and can translate these into market leadership opportunities for inmarThis individual would be held to ensuring our internal product strategy is brought to life and translated via our key value propositions, into market activity such as thought leadership content development (ie white papers, sponsored articles..etc), speaking engagements, digital media efforts and lead generation activityThis individual would be responsible for creating an investment strategy that is built on a roas model and tracked and adjusted accordingly throughout the yearThe product marketing director will work closely with the corporate marketing team to create assets inclusive of content strategy, copywriting and design work.
Primary accountabilities:
Influence (20%)
Leads a team of product marketers dedicated to driving outbound marketing campaignsResponsible for both management of activity and reporting, as well as overall career development for direct reports.
Collaborates with the commercialization team in the development of marketing collateral, planning and execution of marketing events and other marketing related activities
Collaborates with the commercialization team to gather current and potential client feedback and voice-of-customer to inform product strategy
Collaborates with internal and external teams to plan and execute media and pr campaigns to support the product
Collaborates with corporate marketing teams for copy and design support needed
Project management (25%)
Creates and manages a marketing task plan with critical timing and milestones and is responsible for all deadlines across the outbound team.
Works in partnership with ap invoicing to gather pos and track against invoicing with partners
Campaign and tactic engagement reporting in relation to investment modelInclusive of revenue pacing reporting as well as pay-out by campaign and individual tactics
Lead gen hand-offs and management of lead nurturing efforts
Strategic (55%)
Creates thought leadership plan and pieces to promote solutions and further establish inmar as an industry expert in media & data environments
Conducts market research to identify market, industry and shopper trends to better inform the product strategy.
Understands and can support requests related to the competitive environment
Creates and executes a lead gen plan aligned with the annual budget goals and revenue expectations
Chooses which advertising partners to work with and negotiates rates, deliverables and msa expectations
Commissions custom research for thought leadership, pr, selling stories
Utilizes inmar proprietary data to create thought leadership, pr, selling stories and sales inspiration
Creates templates and collateral for sales outreach promoting content and pr
Required qualification:
Bachelor’s degree in business, marketing or a related field
8-10 years of related work experience in demand generation/outbound marketing within the digital media industry
Proficient in microsoft office
Proficient in google suite
Individual competencies:
Analytical and critical thinking: ability to tackle a problem by using a logical, systematic, sequential approach.
Problem solving: gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.
Communication: giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intentMust be proficient in content creation writing and ability to research to find relevant data points from both our first party as well as 3rd party data sources.
Collaboration: works collaboratively with others to achieve group goals and objectives.
Accountability: sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.
Effective execution: translates broad conceptual understanding of the company`s strategy into a tactical plan of how it will happen including who will take on which tasks in what sequence, how long those tasks will take, how much the tasks cost, and how each task affects subsequent activities.
The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this jobReasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilitiesThis job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.
While performing the duties of this job, the associate is:
Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.
Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.
Occasionally: job requires this activity up to 33% of the time
Frequently: job requires this activity between 33% - 66% of the time
Regularly: job requires this activity more than 66% of the time
Safety:
Support a safe work environment by following safety rules and regulations and reporting all safety hazards.
As an inmar associate, you:
Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results.
Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
Understand that results are important and focus on turning mission into action to achieve results following the principles of flawless execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.
