Job details
Salary $20 - $40 an hour job type full-time number of hires for this role 1
Qualifications
Associate (preferred)
Marketing leadership: 5 years (preferred)
Full job description
Director of brand marketing
Innovation tri-valley leadership group
Do you want to drive marketing and branding for the fastest-growing region in the bay area?
Innovation tri-valley leadership group (itv) is driving a $42b innovation economy in an exceptionally forward-thinking regionPositioned at the geographic center of the northern california megaregion, the itv team is looking for a creative director of marketing to develop and execute marketing strategies that continue our growth in awareness, community engagement and revenue.
As the marketing director, you will be leading brand building strategies for a region driven by world class talent, critical connectivity and vibrant placemakingThis role reports to ceo.
Innovation tri-valley leadership group (itv) is a collective of leaders and influencers that connect the businesses, educational institutions, research labs and civic leaders in the tri-valleyA business-led collaborative, the leadership group is driven by the region`s largest employers, most significant investors and highly regarded community leaders.
Itv has a small, highly effective teamSuccessful candidates will be entrepreneurial, highly motivated, self-directed and great collaboratorsCandidates must have the ability and flexibility to deliver excellent messaging through marketing initiatives large and small - including web design, written communications and community eventsItv is adding this new senior level marketing role as the region continues its ascendance as a nationally significant innovation economy.
Key responsibilities:
Create and drive an overall marketing strategy to incorporate both digital platforms and traditional media to achieve itv goals
Execute marketing activities to increase overall awareness of both itv and the tri-valley region with measurable impact
Grow itv`s brand`s awareness and presence organically (seo, social media presence, events, pr and media partnerships)
Focus on building itv`s community through social media - reporting results with analytics
Work closely with the leadership team in defining roi for partners and execute coordinated marketing initiatives that drive value and retention
Work closely with the ceo to align and deliver the region`s key messages through agreed marketing tactics leveraging every channel
Manage external contracts and vendors as needed to achieve the marketing initiatives and strategies
Through agreed upon strategies, meet with current and potential itv member companies in support of outreach, growth and development
When available, support member and community focused itv events
Experience, skills and abilities:
Minimum five years of experience planning and executing successful marketing campaigns that deliver desired results and demonstrate a positive return on investment
Minimum three years of experience in digital, online and social media marketing
Excellent: o written and verbal communication skills o time management o support and assistance for high level executives and leaders o collaborative ability to resolve issues and achieve common goals o budget management o ability to focus in multi-task environment with frequent interruptions o ability to handle confidential information
Requirements:
Flexible schedule to work weekends/evenings to host and attend community events
Flexible locations - will require some work in traditional office with some work from home
Frequent movement around office and occasional lifting of boxes and supplies
Extensive use of computer and keyboard required for most of the workday
Who-you-are:
5+ years of marketing leadership experience with proven track record of success
Curiosity about, and interest in, the tri-valley innovation community and ability to communicate the clear value proposition to diverse audiences
Experience using technical programs and tools with a data-driven approach to marketing (google analytics, crm, social media, adobe, powerpoint, excel)
Entrepreneurial self-starter with a positive figure-it-out and make it happen attitude
Looking to work for a core values based community organization
Nice-to-haves:
Experience building a like-minded community of any kind
Placemaking expertise
Benefits
We offer a competitive salary combined with a flexible work schedule and remote/office optionsYou will be a highly visible leader in a thriving innovation hub, delivering programs with significant community impact.
To apply: send cover letter and resume to itv`s ceo
Innovation tri-valley leadership group is an equal opportunity employerWe do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Job type: full-time
Pay: $20.00 - $40.00 per hour
Benefits:
Flexible schedule
Paid time off
Schedule:
Monday to friday
Covid-19 considerations:
All covid-19 precautions are being followed.
Education:
Associate (preferred)
Experience:
Marketing leadership: 5 years (preferred)
Work location:
Multiple locations
Work remotely:
Yes
Work location: multiple locations
