Job details
Job type full-time
Full job description
**this is a full-time remote opportunity, we have been full-time remote since our start in 2019 and have no plans of changing that***
At insured nomads, we are about protecting people and that takes a trusted relationshipCommunication in this context is about understanding those depend on us — and building awareness about how our unique productized-service that blends insurtech/fintech/traveltech to bring a complete satisfaction of their needs.
We are looking for an experienced and versatile marketing professional who is passionate to do bring light to the solutions we have developed as we re-engineer how global protection is designed, delivered and experiencedOur ideal candidate has experience developing and executing on a multi-disciplinary approachIt calls for someone who can view it from disciplines vs channelsThey will be comfortable with day-to-day marketing activities, as well as long-term strategy, able to excel within a remote and asynchronous globally distributed team, all working remotely.
If you it sounds like a role that would be rewarding for you, a challenge you would accept of building our brands, we want to hear from you.
Objectives of this role
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Daily and monthly responsibilities
Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and qualifications
Bachelor’s degree in marketing, business, or related field
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and crm tools
We’re looking for someone to
Build an audience development strategy from the ground up.
Create a 10x social media presence for insured nomads on instagram, facebook, twitter, and linkedin: high-quality, on-brand, consistent, delightful, and engaging.
Own, execute, and deliver a paid social media strategy that drives reach, traffic, and awareness
Manage all paid sponsorships and display advertising across email, events, podcasts, and web
Take over our sem efforts and improve the processes for search advertising
Contribute to a cross-functional lifecycle marketing strategy, and execute on your ideas for improving tofu and nurture messaging across multiple audience segments
Work with partners (as needed) to launch new campaigns and find new opportunities for promotion, distribution, and brand expansion
Manage the advertising budget and allocate resources based on performance
Measure and report your progressEducate the team on how distribution is performing
Discover the best channels and best messaging to reach dtc marketers
Oversee testing roadmap, analysis, and implementation of learnings.
Continually improve organic and paid distribution
Put together creative as needed for campaigns
Write compelling copy
Preferred qualifications
Proficiency with online marketing and social media strategy
Proven experience designing interactive applications and networking platforms
Willingness and ability to travel
Established press and media contacts
