Who we are
Insurity is a leading property and casualty insurance software and data analytics provider, working with some of the world’s largest insurers, brokers, and mgas, including 15 of the top 25 p&c carriers in the usWith 900+ team members globally, 6 office locations, and 300+ customers, we have a deep understanding of the insurance business, unparalleled technology expertise, and a singular focus of delivering a simplified insurance experience to our customers.
Could you be insurity’s next product marketing manager?
As a product marketing manager at insurity, you will execute thoughtful go-to-market strategies that drive demand, accelerate revenue growth, and facilitate customer adoption and satisfaction across insurity’s portfolio of core insurance and data and analytics solutionsYou will work cross functionally with sales, product management, marketing, and customer success teams to perform market research and analysis, develop compelling value propositions and differentiation for our solutions, arm our customer-facing teams with high-quality product collateral and content, and launch campaigns that reach our target audiences.
What you’ll do
Plan and execute the go-to-market strategy for insurity’s solutions, based on a deep understanding of our products, target market, and customer challenges
Perform market research, analysis, and competitive intelligence to advise on product positioning and differentiation
Develop clear, compelling messaging to communicate the value of insurity’s products to our target audience
Produce best-in-class collateral, including product overviews, sales decks, case studies, website copy, battle-cards, product videos, etc.
Drive demand with product comms and campaigns, including emails, webinars, events, thought leadership, etc., that fuel pipeline and revenue
Educate and mentor the sales organization on product value propositions and differentiation
Manage coordinated product launches, defining key launch activities and partnering with the broader marketing team and other cross-functional partners to bring new products and features to market
Share market and customer insights with the product management team to craft product roadmap and vision
What you’ll need
3+ years of product marketing experience for b2b technology companies
Prior experience in the insurance industry is an advantage
Experience creating clear and concise marketing content and collateral
Strong analytical abilities, with proven track record to interpret data and research and distill it into meaningful takeaways
Ability to influence and collaborate cross-functionally and work autonomously
Strong attention to detail and expert time management skills, with the ability to meet target dates and get results quickly
Location: this role will be remote in the us or canada.
Our benefits:
Collaborative culture | flexible hours | growth opportunities
Day 1 health insurance coverage | open pto
Does insurity sound like the right place for you? send us your application and a cover letter highlighting what sets you apart from the nice-to-haves and makes you a must-have for our team!
Thank you for your interest in insurity! please understand that due to the volume of applicants we receive, only selected candidates will be contacted.
Insurity is proud to be an equal opportunity employer
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employmentPlease contact us to request accommodation.
