Job details
Job type contract
Full job description
Must haves: -experience building html/css emails `by hand` -experience with developer tools like version control (git or tfs preferred), css preprocessors (sass preferred) -prior email development experience bonuses: -experience with marketo is a huge plus -experience with other esp like sfmc or hubspot isn`t as big of a bonus as marketo, but still good -experience in a digital advertising agency environment digital marketing developer, emails, will play an integral role in developing and executing marketing touchpointsResponsibilities center on working closely with strategic, creative and technology teams to translate communication strategies and functional requirements into operational email campaignsThe email developer specializes in programming marketing drivers and landing pagesThey must be proficient in translating creative designs into html/css/js, understand the role of data and marketing automation systems in b2b and b2c settings, and communicate technical processes to non-technical audiences, including best practices and recommendations, to help our clients reach their customersThe email developer is part of the larger closerlook technology team and reports to the email operations managerDuties develop and code html/sass/javascript for table-based html emails web pages and forms in cms systems (marketo, aem) implement email campaigns and flows within email marketing systems (marketo) translate communication strategy and creative design into tactical execution, including documenting requirements for a/b testing, dynamic content, and personalization in campaigns provide technical feasibility and time estimates for projects based on creative design partner with quality assurance team to product error-free deliverables manage the technical execution of email marketing campaigns for b2b and b2c audiences identify opportunities to optimize our campaigns to increase customer acquisition and retention aid in data organization and troubleshooting in marketing automation platforms stay ahead of email marketing strategies and be an ambassador for email marketing best practices work closely with the crm data team to ensure email metrics are integrated and available in a larger crm technical ecosystem requirements ba/bs degree required 2-4 years of html/css/js programing experience with experience in banner ads and email quirks 1 years+ of experience with marketing automation and campaign management software (marketo, adobe experience manager, etc.) experience with aem touch ui preferred1 – 2 years of b2b direct marketing experience knowledge of email-friendly html with experience in debugging for a multitude of email systems (ms outlook, gmail, etc)Understanding of the data needed to support the execution of communication strategies proven skills with email marketing operations, technology and campaign management preferred experience tech toolbox: css pre-processors (sass preferred) version control (git or tfs (preferred)) javascript mssql experience using an ide (visual studio professional preferred) soft skills attention to detail communicates effectively tech savvy manages complexity
