Job details
Job type full-time number of hires for this role 1
Qualifications
Bachelor`s (required)
Salesforce marketing cloud: 1 year (required)
Wordpress: 3 years (required)
Full job description
Senior digital marketing director
Intrivo diagnostics
Full-time; remote in usa
Intrivo is a digital health company whose mission is to help people live happier, healthier and longer lives by providing them with intuitive tools and comprehensive health information to steward them across their entire health journey.
Summary:
The senior digital marketing director will help create and develop digital marketing strategies, ecommerce strategies, analytics measurement plans, and content marketing campaignsThe senior director will build relationships with internal and external stakeholders.
Key responsibilities:
Oversee development, revision, and cross-domain journeys across all websites.
Manage the o&o ecomm site and experience.
Analyze and report insights from digital analytics tools.
Oversee market strategy in omnichannel environment.
Manage lead flow from impression to conversion and create feedback loops from sales/crm team.
Develop long term ecommerce strategy to identify and target audience, grow market reach.
Oversee email strategy and lead nurturing journeys to convert to long term/repeat customers.
Manage marketing tech stack including autopilot hq, zappier, hubspot, etcAnd optimize as needed.
Integrate digital tech into enterprise and crm platforms, as appropriate.
Copywriting management and attention to detail.
Negotiate with and manage all agencies related to digital marketing and tech stack.
Qualifications & requirements:
Bachelor`s degree or equivalent certification in digital marketing
Experience with multiple ecomm platforms including shopify, woocommerce, foxy.io, stripe payment processing...etc.
Healthcare technology marketing a plus
1+ yrsExperience with salesforce and salesforce marketing cloud (including implementation)
3-5 yrsExperience with webflow and wordpress
Exceptional communication skills, both writing and visual
Expertise in wireframe development and figma
Self-motivated, able to prioritize and manage workload and meet critical project deadlines
Ability to work and flourish in a team environment, with the ability to develop and maintain strong professional relationships
Ability to pivot and accommodate the rapid pace of an emerging tech startup
Please no phone callsUnsolicited resumes by recruiters will not be accepted.
Intrivo diagnostics is an equal opportunity employerWe evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
Job type: full-time
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
Monday to friday
Supplemental pay:
Bonus pay
Education:
Bachelor`s (required)
Experience:
Salesforce marketing cloud: 1 year (required)
Wordpress: 3 years (required)
Webflow: 3 years (required)
Work location:
Fully remote
Work location: remote
