Overview
Come join one of the fastest-growing business units at intuitWe are not your typical demand marketing organizationNothing is more important to us than the success of our customers, which is why we are investing in the growth of this vital piece of our ecosystemWe are problem solvers, strategic thinkers, solution seekers, and consultative experts who use the latest tools and technology to solve our customers’ most important problemsThe solutions we present to each client are backed by collaborative cross-functional teamsWe serve customers by finding more ways to put more money in their pockets, eliminating work and drudgery so they can focus on their lives and what matters to them, and ensuring that every financial decision that they make, they make it with confidence.
That means we won’t simply market products — we create personalized connections and listen deeply to understand our customers’ business needsAs part of intuit’s global demand center organization, every day presents an opportunity to evolve, grow your careers, and unlock your potentialWhen you win, customers improve their prosperity.
Global demand center (gdc)
The demand center team consists of highly capable and passionate marketers and demand enthusiasts focused on delivering wins for the mid-market segmentThe global demand center senior marketing manager will be report to the group marketing managerThe role will lead channel gtm for quickbooks solutions providers (qsp) and key partner segments to drive channel strategies and planned execution.
As the lead marketer for quickbooks, this role will develop and execute go-to-market strategies and tactics that drive awareness & adoption of quickbooks across the mid-market audienceThe individual will partner closely with sales and bu marketing teams, as well as with segment, channel, and product partners to deliver awesome experiences for small-medium businesses and accelerate the growth to drive the mid-market corporate strategy and gtm initiatives for the gdcThis role plays a critical role as a liaison between marketing and sales channels that aligns to one of intuit’s big bets…disrupting the emerging mid-market, 25-300 employees.
Key attributes for this role
Passion for customer and vertical insights
Gtm sales and marketing acumen
Thought leadership/creativity
Cross functional collaborative
Agility (ability to pivot quickly)
Growth mindset to evolve with gdc transformation
What you`ll bring
Location / travel: this position may be remote from any us city provided that the you are available to travel as required once we resume travel (tbd) Travel is estimated 1x per quarter primarily to mountain view ca for team meetings and potentially several times per year for eventsAll tbd.
Strong marketing experience: ideal candidate will possess 8+ years of progressively increasing responsibility in marketing.
Strategic & analytical: deep experience analyzing and making sense of data to develop business cases/plans and influence senior leaders, teams, and partner organizations to meet and exceed business goals.
Customer-obsessed: leads with customer insight (internal stake holders and partners), obsessively seeks new insights that result in action, and advocates internally and externally on behalf of our customers.
Leadership & impact: demonstrated leadership skills that resulted in broad impact across organizationsRequires a strategic mindset with capability of engaging in deep business and marketing-related discussions with senior management
Passionate about results & collaboration: consistent track record of driving significant business results and successful cross-functional partnership across a wide range of stakeholders.
Intellectually curious risk-taker: understands the importance of trying and failing and encourages hypothesis driven experimentation.
Marketing planning: demonstrated experience setting marketing strategies and plans for a brand and product line within a sales channel.
Digital marketing: strong understanding of best practices in marketingTactics focused on mid-market and potential to expand beyond digital.
Cross-functional leadership: able to create strong processes and demonstrate effective project management skills to drive execution cross-functionally across all key constituents
Self-starter: demonstrated track record where he/she has operated independently and efficiently to manage multiple priorities and projects simultaneously
Versatile do-er: forward-thinking leader with the ability to create strategy, drive decisions and take action, and to roll up their sleeves and execute.
How you will lead
Drives the strategy: develops messaging and gtm plans for delivering the outcomes for the core vertical and emerging channelsStrong consumer insights to translate to high impact marketing vehiclesWith ability to be resourceful and identify creative solutions.
Thought leadership: leverages broad leadership skills and insights from customers and sales to influence the prioritization of resources to build scalable vertical playbooks for all verticals.
Marketing leadership: possesses in-depth knowledge of the business, customer, and channels, as well as savvy strategic and tactical marketing skills to drive growth.
Strong segmentation and targeting understanding to drive awesome customer experiences
Strategic influence: strong executive presence with ability to influence and make recommendationsRole results in high interaction with sales leadership, frontline and customers.
Proactively seizes opportunities: develops & executes on solutions to address end to end customer issues & spearheads opportunities for growth rooted in customer insight.
Builds organizational collaboration: active leader/teacher/community-builder across stakeholders, the broader marketing function, and gdc cross-functional teams.
Team development: ability to coach and develop a team of direct reports
