Job details
Salary up to $55,000 a year job type full-time number of hires for this role 1
Qualifications
Marketing: 1 year (required)
Digital media buying: 1 year (required)
Us work authorization (required)
Bachelor`s (preferred)
Full job description
Investing daily, a leading independent financial publishing company, is seeking a junior media buyer to join their growing team.
The junior media buyer will assist in planning, buying, tracking, analyzing, and optimizing sponsored email buys and display/native campaigns.
As a key member of a small marketing and media buying team, you’ll have plenty of opportunities to learn, try new things, and grow in the company.
Duties include researching opportunities, testing new ideas, negotiating and buying inventory and coordinating internally with developers, designers and writers to execute ongoing digital advertising placements.
The ideal candidate will be familiar with online advertising and possess a deep desire to learn and grow a digital advertising program in a direct response environmentCandidates should have a baseline understanding of or the ability to quickly learn how to tailor placements to meet campaign objectives and roi goals.
The ability to clearly articulate and present strategies, recommendations, and results to team members is requiredStrong analytical and organizational skills, with a proven ability to drive projects to successful completion will make a better fitThis position requires an individual with a creative, data-driven, entrepreneurial spirit with exceptional writing, communication, and influence skills.
Responsibilities:
· plan, negotiate, execute, and optimize email media buys.
· actively manage campaigns by optimizing bidding and performance to ensure kpi delivery.
· with the paid traffic director, negotiate and buy interactive media with a keen understanding of performance goals and metrics.
· provide copy and creative direction for text ads, banners, images, and landing pages.
· run regular reports on campaigns for internal stakeholders and invoicing for accounting.
· build and maintain working relationships with publishers, media partners, and list brokers.
· monitor and scale multiple campaigns prioritizing by revenue opportunity.
· analyze data against the defined campaign success metrics.
Qualifications:
· experience running and managing media buys directly, or through google ads/facebook/yahoo gemini or another digital media platform.
· understanding of or the desire to learn ad-serving platforms, ad tagging, testing, buying online media, and managing campaign budgets
· up-to-date knowledge of the digital (interactive) media marketplace
· ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently
· demonstrated ability to think analytically, solve problems, make decisions, and use sound judgment
· excellent negotiation and communication skills
· advanced excel skills a plus
· professional ecommerce or publishing experience a major plus
About us:
Some of investing daily’s publications have been around since the early 1970’s.
We’ve sold countless millions of dollars in subscriptions.
In 2019, we acquired streetauthority and profitable trading.
And all told, between our three marketing silos (investing daily, streetauthority, profitable trading) we publish 7 free eletters and 17 paid publications…
With plans to launch more of both in 2021.
Our growth strategy is built on the foundation of scaling good marketing copy…
And that’s where you come in.
Come help us grow!
Job type: full-time
Pay: up to $55,000.00 per year
Benefits:
401(k) matching
Health insurance
Paid time off
Parental leave
Schedule:
Monday to friday
Supplemental pay:
Bonus pay
Covid-19 considerations:
Work from home!
Education:
Bachelor`s (preferred)
Experience:
Marketing: 1 year (required)
Digital media buying: 1 year (required)
Work location:
Fully remote
Work location: remote
