Job details
Job type full-time
Full job description
Job summary
J2 global’s communication brands (line2, evoice and ereceptionist) arm small businesses with voip (voice over internet protocol) with digital communication tools and are embarking on an ambitious growth planWe are looking for exceptional new team members to help drive this growthWe have an exciting opportunity for a performance marketing specialist who will play an instrumental role in applying our digital marketing strategies across paid social, sem, ppc.
This role will report to the senior growth marketing manager We are looking for a dynamic and data-driven self-starter with a passion for analytics, a keen eye to identify insights who is on top of current and emerging digital marketing trends.
You will provide counsel to and collaborate with internal stakeholders to promote a digital first approach to marketingIf you’re seeking a supportive, team-focused and dynamic work environment where you can see the direct impact of your performance, then apply today and come start your rewarding career with us!
Responsibilities include but not limited to:
Responsible for day-to-day management of paid digital marketing campaigns, including sem, display, and paid social (prospecting and retargeting) campaigns
Lead communication and partnership with external agency on campaign strategy, management, and optimization
Drive a/b testing strategy across all channels, including sem, creative and keyword testing, expansion and optimization across all channels
End-to-end coordination of digital campaigns, including gathering key promotion dates, collecting assets, overseeing trafficking, confirming launch dates and conducting qa
Collaborate cross-functionally on creative development, leveraging consumer insights to build compelling messaging to implement across channels
Partner with creative team to develop assets and copy
Continuously monitor channel performance and budget pacing to identify when fast adjustments/optimizations are required
Assist in gathering information on digital campaign performance and generate daily, weekly, and monthly dashboards and reporting
Research and analyze competitor advertising links
Support relationships with digital vendors
Qualifications/requirements
At least three years of professional experience, and two years of experience in relevant fields (growth, performance marketing, digital marketing, paid media) required.
Experience setting up and managing search, social and display ad tracking
Experience with website analytics/reporting tools (e.g, google analytics, tableau)
Experience optimizing for kpis such as cpa
Strong understanding of roi measurement for paid ads, including incrementality/lift tracking
Proficiency with ms office suite, including outlook & excel, including pivot tables and data manipulation.
Strong analytical skills with the ability to interpret data to derive actionable insights
Ability to collaborate cross-functionally
About j2 global
J2 global, inc(nasdaq: jcom) is a leading internet information and services company consisting of a portfolio of brands including ign, mashable, humble bundle, speedtest, pcmag, retailmenot, offers.com, spiceworks, everyday health, babycenter and what to expect in its digital media business and efax, evoice, icontact, campaigner, vipre, and ipvanish in its cloud services businessJ2 reaches more than 240 million people per month across its brandsAs of december 31, 2020, j2 had achieved 25 consecutive fiscal years of revenue growthFor more information about j2, please visit www.j2global.com.
J2 global believes that “ doing > talking ” and embraces the business and societal imperative to have a diverse and inclusive organizationWe are taking actions today to build and sustain a global employee population that mirrors the diverse communities we serve around the world.
J2 global is an equal opportunity employer that offers great employee benefits, including, but not limited to, health, vision, parental leave, maternity leave, dental, rrsp, employee assistance program, employee stock purchase program, flexible time off,
#j2cloudservices
#li-remote
