Job details
Job type part-time
Full job description
The multimedia marketer oversees our firm’s digital media efforts by steering and maintaining the web and social presence of our female-led wealth management firmYou’ll promote our podcast, books, and the firm to reach people who are interested in tech, startups, and personal financeThe expected commitment is approximately 15 hours per week.
This role is for an enthusiastic creative strategist inspired to bring energy to the firm through different media channels with the goal of attracting new audiencesThe ideal candidate for this role will share our excitement for the tech industry and create a genuine connection between the firm and our prospective clients.
Jlfranklin wealth planning provides comprehensive financial planning, investment management, and tax planning on a fee-only basisThe owner of the firm has more than 25 years of experience, a tax background, and a roster of tech and entrepreneurial clientsWe encourage you to explore jlfwealth.com before you apply to get an understanding of what we do and how we operate.
Job profile
The focus of this position is working with and through others, building and maintaining relationships, and working closely and accurately within established guidelinesThere is a need for an effective and persuasive communicator, someone who is able to stimulate and motivate others while being aware of and responsive to their needs and concernsThere will be many different people to meet and work withThe person in this position must be friendly and genuinely interested in the business, agenda, and needs of others.
Detail work is a major focus of the job, and those details need to be handled quickly, correctly, and efficientlyFollowing up carefully, closely, and cheerfully is required to ensure both correct work and maintenance of the relationshipsNecessary corrections must be made in a constructive, supportive mannerIn general, this is a position where guidelines, structure, and established policies must be followed fairly closely, while working with and for others.
Job characteristics
Each day is different from the next; especially in personal interactionsThere will be multiple projects going simultaneously.
Lots of attention spent on building and maintaining relationships, especially where helping, not pressuring, others fosters the relationship.
Adherence to established guidelines and procedures is important; others will be involved in the decision-makingThere is a need to build consensus rather than make decisions alone.
Open, flowing effective communication is importantYou are willing to jump in and roll up your sleeves to help out when necessary, lead by example, and have first-hand knowledge of your area of expertise.
Strong, friendly follow-up necessary on tasks delegated to ensure proper results
Summary of responsibilities
Confidently lead and engage an audience on social platforms
Develop, write, and distribute high-quality sharable content for multiple digital channels including linkedin, twitter, facebook, instagram, and youtube (technical blogs are written by our advisors)
Create images using photoshop/adobe creative suite
Determine the best platforms based on messages and goals
Track kpis to ensure maximum engagement
Correspond in a professional manner with followers and listeners
Create and curate sharable content
Follow the existing brand voice and style to maintain consistency across all platforms
Manage social profiles
Direct and manage paid search and social campaigns
Monitor analytics and use data to make marketing decisions
Assess seo
Interact and connect with digital audiences, wherever they are
Create and manage social media calendar for alignment of all messages
Identify online communities and build engagement
Lead press outreach
Required qualifications and skills
Experience promoting podcasts and books
3+ years professional experience writing and creating images on digital platforms
Adobe creative suite, photoshop, and other graphic platforms to create and edit images, including cropping, resizing dimensions, and adjusting image weights, while preserving sense of composition
A proven record of generating professional leads via social media and marketing campaigns
Success with professional communication, both written and verbal
Creative promotional ideas and curiosity to learn new technical skills
Ability to humanize digital messages and relay the core message of the firm’s brand
Organized and detail-oriented while also having the ability to step back and see how each message relates to the big picture and the firm’s objectives
Avid social media user
Heavy consumer of podcasts on all platforms
Bachelor’s degree in marketing, communications, journalism, or related field
An understanding of the tech industry
Ability to meet and beat deadlines
Video editing skills preferred
Location
Remote (virtual)
