Work from home opportunity: this role allows a hybrid remote option to wfh and come to the office position summary: the senior marketing specialist serves as the marketing lead for assigned manufacturer marketing programs and initiatives within the marketing department of jenne, inc., a value added distributor and master agentThe ideal candidate will have account management experience gained in an agency environment or project management experience gained in a b2b marketing roleQualification desired:
Bachelor’s degree in marketing, business, communications or a related field.
Eight-plus years of relevant experience gained working in a marketing organization or an agency environment, or the equivalent.
The candidate must be able to think strategically and possess strong organizational ability.
Experienced in digital marketing strategies and best practices.
Excellent communication skills, including written and verbal.
The ability to work in a fast-paced environment juggling multiple projects and priorities.
Excellent time management and organizational skills, including ability to accurately gauge project duration, deliver on deadlines and manage a workload with possible conflicting priorities.
A demonstrated computer proficiency in microsoft word, excel, powerpoint and the ability to learn crm system is required.
Essential job functions
Develops and executes comprehensive strategic annual marketing plans and initiatives in support of annual manufacturer business plans that help drive brand awareness, revenue and profitable growth.
Develops in-depth product knowledge of assigned vendor product lines, including passing applicable sales and marketing certification courses.
Works independently with manufacturer marketing contacts and jenne’s product manager for assigned lines to implement the annual marketing plan.
Develops and in-depth understanding of competitive manufacturer brands, vertical markets, trends and manufacturer product advantages and disadvantages versus the competition, and incorporates these learnings into marketing plans and campaigns.
Takes the lead on developing and implementing quarterly manufacturer floor days, working with the jenne product management and manufacturer teams, designed to achieve sales and revenue goals.
Drafts and edits copy for marketing campaigns and electronic communications in alignment with business and marketing plans.
Supervises the work of assigned graphic designer(s) in support of marketing programs and campaigns.
Provisions, markets and moderates manufacturer webinars utilizing the on24 webinar platform.
Thoroughly knowledgeable on the company’s customer relationship management system (crm); creates distribution lists for campaigns; uploads contact lists; and analyzes customer data.
Gathers required documentation and monitors the status of mdf and co-op requests and claims ensuring that all earned or committed funds are claimed on a timely basis.
Provides reporting and analysis for established campaign metrics; makes recommendations for campaign improvements based on analytics.
Assists with details related to the execution of special events and meetings, coordinating with jenne product management.
Designs and executes social media programs for assigned vendors, including developing and posting content on jenne’s linkedin group and twitter.
Processes required marketing and financial documentation, including expense requisition forms, debit memos and invoices.
Provides marketing consultation with business partners on their marketing plans and initiatives.
Job competencies:
Organizing - handles multiple projects simultaneously and efficiently.
Planning – sets priorities and time parameters to accomplish tasks and projects.
Drive for results - sets clear and lofty goals and pursues them with enthusiasm and energy.
Customer focus – establishes and nurtures relationship.
Interpersonal skills – builds constructive and effective relationships
Benefits
Medical, prescription, dental, vision
Wellness initiative
Company paid life and ad&d, long-term disability
401(k) retirement plan
Paid time off
Voluntary benefits
Life and ad&d, short term disability, critical illness, accident insurance
Pet insurance
Additional benefits candidate referral program
