Job details
Job type contract
Full job description
About the job:
We are looking for an experienced performance driven copywriter to join our teamAs a direct response copywriter, you will be responsible for upholding a brand voice while creating customer-facing content that is compelling enough for the customer to take actionCopy should strategically engage audiences, include a high-level of persuasion, and meet or exceed key performance indicatorsThis includes but is not limited to emails, paid social media, digital ads, and website landing pagesThis role is part of the creative team and will report to the creative director.
What we`d like to see from you:
The ideal candidate for this role will be a team player at heart and have a solid interest in communications, performance creative, advertising, and how each informs one anotherThe copywriter should be a creative wordsmith that loves writing as well as the big ideas they representThis person will collaborate with teams across the global organization, work with a vast array of clients, and should not be afraid to share their ideas, no matter how big or small.
Our industry naturally moves quickly so the copywriter should be comfortable working efficiently and be able to present and discuss their ideasThey will need to be able to work on their own or with the creative team to bring concepts and campaigns to lifeThis person should have excellent communication skills and be confident in presenting both internally and externally.
Always leading with creativity, it is important that this person is resourceful and investigative, creative, and a conceptual thinker.
You will
Concept, write, and deliver engaging creative work
Develop great email and paid social creative that performs well and prompts a direct response
Have a deep understanding of direct response best practices and channels
Brainstorm creative and innovative ways to engage with customers and prospects
Write clear, confident, persuasive, and compelling copy for each stage of the customer journey
Write messaging variations specifically addressing different audience segments
Understand, apply and stay current on performance best practices using active, action-oriented copy with a clear call to action
Understand campaign results and how to optimize messaging based on performance
Have experience across digital advertising, social and content development
Write messaging within client tone and voice guidelines
Proofread and validate all content for accuracy
Working with us:
In this role, you will be able to show off your creative skills and continue to refine your capabilitiesThis person should be eager to learn obsessively about consumer psychology and high-performing copywriting techniquesWe are looking for someone who desires success and will positively impact and influence creative group culture.
The copywriter will translate client strategy, business goals, and objectives into engaging and persuasive action-oriented contentYou will work closely with project managers, developers, and other creatives to achieve desired project goals.
You will also have the ability to work with a diverse array of clients, some including: google, hbo, amazon, target, disney, and toyotaFor a better understanding of our clients and projects, please review our work (https://joystickinteractive.com/ourwork/).
About the company:
Incubeta is a creatively-led digital marketing company specializing in data-driven advertising, branded content, and digital experiencesWe are specialists devoted to delivering performance through creative and audience alignment.
Through our expertise in the digital ecosystem and the technology that enables us, we push our projects to the next level by marrying high-touch creative with unique web and mobile experiences, sophisticated digital advertising, engaging animations, and custom social media campaigns.
Requirements:
A degree in communications, english, advertising, or a related field
You have 3 to 5 years of writing high-output direct response experience
Proven track record of writing performance-driven copy
Experience writing emails and direct response copy
Superb writing skills and extremely attentive to detail
Exceptional communications skills
A good sense of humor and high-level persuasion skills
You are organized and can manage your time effectively to meet deadlines
You bring fresh, creative ideas to the table
Preferred:
Agency experience
Both b2b and b2c experience
Located in los angeles or southern california
Application requirements:
Resume
Cover letter
A portfolio of performance and direct response work
