Description for internal candidates
Remote work available - flexible locations
The federal field marketing manager requires critical thinking, as well as the can-do personality of a shown individual contributorThe federal field marketing manager will work with other internal partners to build and execute the federal marketing/demand generation programs direct and through juniper fed partners, in the united statesThe role will also include marketing program development and executionTo be successful you have an understanding of the business challenges facing today’s fed it decision makers, a deep understanding of channel partners, a track record in developing positive relationships with internal sales/product/marketing teamsAn understanding of the federal industry is required.
Responsibilities include:
Working closely with key internal partners (sales teams, corporate marketing, solutions marketing, and technical professionals) to help develop programs and demand generation strategies… and executing the marketing component.
Strategy development, day to day project management and execution of custom and strategic events
Building relationships with customer’s sales, marketing, and product management personnel at various levels to identify new opportunities that benefit both the customer and juniper
Driving engagement with customer by creating a regular cadence of communications with customer contacts which includes content development, database management, and response metric tracking/reporting
Handling budget of opex & mdf funds.
Demand generation:
Develop demand generation campaign calendar for all federal segments with a mix of paid and organic channels, events, social, pr, digital marketing, etc.; experiment with channels
Champion - monthly newsletter, email marketing campaigns
Build custom email campaigns and sales outreach sequences for strategic accounts
Abm :
1:1 abm with high value, qualified candidates
1:few abm with clusters having similar challenges/missions and characteristics
Events & community:
Upkeep of juniper federal linkedin and twitter
Upkeep and maximization of industry memberships and contacts
Put together and execute all federal events using event planning document and project checklist; maintain and upkeep events calendar
Sales support & enablement:
Be the go-to for all federal marketing related ideas, questions, collaboration, etc.
Share daily industry news with the team
Share weekly newsletters so team has every opportunity to take advantage of field activities
Attend and participate in qbrs
Create custom, requested collateral such as data sheets, e-guides, juniper capability statement, templates, etc.
Public relations:
Lead pr agency and content calendar with relevant topics, outlets, speakers, and opportunities.
Content & creative:
Develop promotional content from marketing activities and upon request from sales team
Operations & analytics:
Track and oversee performance, pipeline, meeting conversions and report progress
Partners:
Handle alignment with partner team and ensure integration with sales and demand gen activities (especially events):
Aid partner team with participation in juniper’s enterprise plus program
Develop lead generation campaigns leveraging mdf and opex
Aid in developing fsi training events and advisory councils (fpacs)
Attend partner qbrs and stay engaged with marketing counterparts and opportunities to collaborate
Required skills/experience:
Results driven; does what it takes to get the job done and naturally focuses and commits
History of building and maintaining successful relationships with sales teams and partners in order to build a marketing strategy and then to implement it.
As an individual contributor, have a range of marketing analytic, strategic and tactical skills to execute agreed upon plan and to tackle new tasks as plans change to get projects through the finishing line.
Ability to thrive in a fast paced work environment with limited direction/supervision as well as adapt to constantly evolving priorities and daring project timeframes
Tight-knit collaboration skills to interact and influence key stakeholders in the business groups, marketing, field and channel teams.
Outstanding interpersonal skills, with a can do demeanor and the ability to develop creative solutions to problems
5+ years of technology/federal marketing experience with an understanding of the channel
Ability to travel up to 20%
