Job details
Job type full-time number of hires for this role 1
Qualifications
Us work authorization (required)
Bachelor`s (preferred)
Marketing: 5 years (preferred)
Full job description
We are looking for a dynamic and creative marketer to lead the growth and success of our subscription-based literacy programOur ideal candidate has relevant experience in consumer marketing and a passion for understanding the customer -- from what motivates a parent to enroll their child in just right reader to their evolving needs as their child grows and develops.
*
Responsibilities
Subscriber acquisition: spearhead the strategic and tactical execution of marketing campaigns to increase brand awareness and to acquire new customers
Subscriber retention: analyze customer feedback and behavior to identify opportunities to enhance the customer experience and to develop innovative offerings that grow with their child
Revenue growth: increase subscription revenue and customer lifetime value through analysis of our products, pricing, consumer insights and market trends in order to develop new and targeted offerings and to find new markets for our products
Impact measurement: take a data-driven approach to growth digital marketingUnderstand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights
Team collaboration: build and maintain strong relationships with the just right team to develop more efficient and sustainable practices and systems that will enable the company to scale while better serving our customersEngage in weekly team meetings to understand future plans and strategies and to report on high level campaign performance insights
*
*
Experience
5 - 7 years of experience in subscription marketing, including social media, sem, referral programs, affiliate marketing and partnerships
Robust knowledge of digital marketing and leading ad networks, including facebook, google and amazon
Intimate knowledge of consumer behavior and buyer psychology
Deep understanding of systems and metrics
Growth and innovation mindset
Self-starter comfortable working in early stage company
Analytical and data-driven
Excellent leadership, communication, and decision-making skills
Proven ability to plan and manage budgets
*
*
About just right reader
We are an early stage startup that is passionate about kids, books, teaching and, most of all, making reading fun and accessible for allAs a reading and writing subscription business, we want to ensure that kids have access to books at their just right level, as well as engaging and supportive teachers who accelerate their progress and inspire a lifelong love of learningWe offer subscription book boxes, virtual classes and 1:1 teaching so that kids have the resources to succeed.
*
Job type: full-time
Benefits:
Flexible schedule
Health insurance
Paid time off
Schedule:
Monday to friday
Education:
Bachelor`s (preferred)
Experience:
Marketing: 5 years (preferred)
Work location:
Fully remote
Work location: remote
