Description:
At kaspien, our mission is to be a brand’s ultimate online growth partnerWe empower brands to achieve their online retail goals through innovative, proprietary technology, tailored strategies and mutually beneficial partnershipsThrough incredible passion, sheer tenacity, and a bootstrap mentality, we’ve built kaspien into a brand’s ultimate online growth partner12 years since our founding, our team remains energized by the hard-working, curious, spirited culture we’ve nurtured since day one.
Position summary:
We are seeking a marketing director to oversee and own all marketing, both internal and external for kaspien.
We are looking for a candidate who embodies our leadership principals across the board and thrives in an ever changing, constantly evolving and fast-paced environmentThis position will be highly visible, reporting directly to the coo and engaging weekly with the rest of the executive team.
This position is remote through the covid-19 pandemic, and will then be located at the kaspien hq in spokane valley, wa.
Essential job functions:
Work in conjunction and partnership with other kaspien leaders to drive additional traffic, conversions, and leads for kaspien.
Oversee in the development of branding and corporate identity initiatives
Building brand awareness and strategic market positioning.
Oversee inbound marketing efforts driving prospective new business for kaspien
Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
Develop and manage marketing budgets
Develop sales forecasting and product branding plans
Manage costs and budgets
Planning, directing and coordinating marketing efforts
Evaluating, developing, and communicating the marketing strategy and marketing plan across kaspien
Drive and manage relationships with investor relations and public relationships groups.
Conduct customer, brand and product research initiatives
Offer expert advice to develop innovative advertising, public relations, social media and events
Negotiate with media partners to guarantee advantageous contracts
Work with new business development team and sales teams on brand initiatives
Demonstrate excellent communication and interpersonal skills
Supervise a marketing team, including hiring, training, workloads, schedules, and deadlines
May oversee the operation of a company’s website or email marketing program and provide analytics review
Metrics you will impact:
Mql (marketing qualified leads)
Sql (sales qualified leads)
Mql to opportunity conversion rate
Acos and roas across kaspien brand partners
Kaspien nps (net promoter score)
Website traffic
Ltv (customer lifetime value)
Cac (customer acquisition cost)
Requirements:
Required skills:
Ability to manage multiple projects and tasks simultaneously
Results oriented and willing to roll up their sleeves with their team.
Clear written and verbal communication
Deep understanding and expertise of digital-marketing, inbound marketing, and paid advertising both on-and-off amazon.
Ability to lead business reviews across cross functional teams (weekly and monthly business reviews) specifically for our subscriptions p&l
Demonstrated ability and experience in branding and articulating complex and diverse corporate value propositions.
Proven ability to solve problems creatively and collaboratively
Expand upon and develop new performance measurements for our subscriptions business and on behalf of our clients
Innovation on our value proposition to ensure our services stay best-in-class relative to our competition
Extremely detailed and process oriented
Knowledge, education, and experience:
Ba/bs degree or higher required
7+ years` experience in marketing management
Experience partnering and driving innovation for software services with product and engineering teams.
Proficient in building and managing a comprehensive marketing budget.
Experience managing remote teams, both domestic and offshore
Experience with amazon marketplace selling
Experience leading and motivating a team
Supervisory responsibilities:
Lead a team of 15-20 employees in both a local (domestic) and remote (international) environment.
Work environment:
Fast-paced, deadline-oriented office environment; currently remote through covid-19.
Physical demands:
Prolonged periods of sitting at a desk and working on a computer
Must be able to regularly talk, hear, see and operate a computer, keyboard and mouse
Occasionally lift, pull/push and carry up to 15 pounds
Applicants must be currently authorized to work in the united states for any employerKaspien, inc., uses e-verify to confirm employment eligibility of all newly hired employees.
